Overall, I highly recommend "Fall in Love with the Problem, Not the Solution" to any entrepreneur looking to build a successful business.

When you fall in love with the problem versus your solution, you start building keys to doors that actually take you places. If you’re a product manager, you’re thinking about all those oh-so-glorious features you can add to your product. Maybe your friends, potential business partners, or investors had something important to say and you didn’t listen! The International Federation of Red Cross and Red Crescent is planning to proactively explore the solutions first approach across a number of countries in coming years.

In fact, most start-ups will die because they were unable to figure out product-market fit, which in many cases happens when focusing on the solution rather than the problem. In some cases, the selected payment service providers also collect this data themselves if you open an account there. As he bent down to pick them off, something stirred in his brain, and he kept the burrs in his pocket to examine under a microscope. The underlying belief is that when once you thoroughly explore the problem space (often through a desk exercise), the solution presents itself.

Uri Levine 2x Unicorn Builder, author “Fall in Love with the Problem, Not the Solution” shares his amazing success story and profound lessons for entrepreneurs. He could not get any of this with iBeacons and when he internalized my disregard for his solution, the figurative “light bulb” turned on. Think of a problem—a big problem, something worth solving, something that would make the world a better place. In 2018, Zoomcar introduced India's first peer-to-peer-based marketplace for cars with the launch of its shared subscription mobility model and currently commands over 90% market share in this space. Across the country ground-breaking projects are harnessing the power of data to improve the first years of vulnerable children's lives.

At the time of the acquisition, there were various leaked news stories claiming Facebook was looking to acquire Waze, before Google beat it to the punch. He sounds at home with the advice and accessible writing that typifies this guide; while his tone sounds assured, he lets the author's wisdom speak for itself.