If you need assistance with writing your essay, our professional essay writing service is here to help! Essay Writing Service There are 200+ Emami small village shops and 2000+ Emami mobile traders who conduct direct marketing of Emami products in the rural areas. These ventures enable rural people to earn guaranteed income of Rs 1000 on every Rs. 4000 of goods sold. People who are part of EMT’s and ESVS are provided with monsoon and winter equipment and identity cards by the company. Being viable for lips, cold-weather, cuts, heels, fairness, etc., the cream, of course, serves so many purposes. However, there have to be many drivers for such sizeable success. Considering today’s world, the most crucial success driver for the cream is its ‘pricing’ and not many would differ on this.

Boroplus - MalagrowAgro Boroplus - MalagrowAgro

The sub segmentation strategy of the two major brands owned by Emami Limited, Navratna and Boroplus can be shown as given below: BOROPLUS can be mixed with the more common foliar applied products. BOROPLUS contains boron complexed with ethanolamine and the liquid formulation allow perfect uniformity of distribution of the product, for fertigation or foliar application. BOROPLUS improves flowering and fruit setting optimizing the yield. Consumer threat: An inefficient supply chain could result in product unavailability and loss in market share.This boron complex contains an organic molecule and is a liquid formulation, allowing a perfectly uniform distribution of the product, both for foliar application and fertigation. With this formulation, the risk of phytotoxicity associated with the use of boron is significantly reduced. These combinations of the Boroplus Total Results body lotion and Boroplus skin cream along with the antiseptic cream show how it uses product bundling to encourage selling of less popular products. The long history of Boroplus of more than 33 years has numerous examples of such offers and schemes to persuade the customers. In the last 18 months, the company has launched various new products. The major ones are “winter” products, such as Malai Kesar cold cream, Malai Kesar moisturizing soap, Pure-skin glycerin soap, Boroplus lotions, baby-care range and various hair-care products.

Boroplus Skin Care Cream Herbal Bouquet (Green) 25ml Boroplus Skin Care Cream Herbal Bouquet (Green) 25ml

As a part of Corporate Social Responsibility (CSR) initiative to remove rural poverty Emami started two schemes – Emami Mobile Traders, Emami Small Village Shops. These schemes enable the rural youth an opportunity to earn sustainable and regular income. To help rural people Emami has partnered with several rural agencies like Self Help Groups (SHG), Farmers Club, District rural development cells, gram panchayat and Regional Rural banks.

Anti-cancer effects: Anti-cancer effects of boric acid were found on melanoma, a form of skin cancer. Boron is found naturally in foods and drinking water, and in locations where levels are low, a correlation has been found with a higher incidence of cancer. The study found that viability of melanoma cells decreased with an increasing concentration of boric acid, and the researchers concluded that high concentrations of boric acid have an anti-proliferative effect via promoting apoptosis — programmed cell death — of melanoma cells. Another study found a similar result with breast and prostate cancer cells. The study compared boric acid with a close molecular relative called phenylboronic acid. Both compounds were effective at decreasing cancer cell viability after eight days of treatment; however, phenylboronic acid was found to be the more potent of the two with regard to inhibiting metastatic and proliferative properties of cancer cells. Access to new market – Bangladesh where this brand had presence, Little effort to revive the brand, Increase in Personal Care(Hair Care) Portfolio