The standard Wild Turkey bourbon reportedly starts as a dry mix of 75% corn, 13% rye, and 12% malted barley. From there, the mash is fermented and distilled. Creating something different and delicious might be just what your brand needs to give you the edge when it comes to your share of the market. When it comes to innovation in its industry, Wild Turkey ranks among the top performers. Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. Because McConaughey writes with a rhythm and cadence similar to how he talks, Wild Turkey Executive Creative Director Josh Combs says he tries not to edit the Interstellar star’s words too much. For a recent campaign called “ Trust Your Spirit,” Combs wrote a script that McConaughey countered with another. Matthew McConaughey (left) drinks a bourbon with Wild Turkey Master Distiller Eddie Russell (right). Wild Turkey

But until recently, no one knew the master distillers, says Eddie Russell. “I remember just going to liquor stores and signing bottles and trying to tell our story. And that’s the way it went for several years.”Nose: The sweetness is of corn and vanilla syrup, complemented by a light toasted graininess (I couldn’t help but think of pancakes) and a toasty undercurrent. For the Longbranch version of this whiskey, notable Austin, Texas resident Matthew McConaughey worked with master distiller Eddie Russell to come up with a signature whiskey designed to Matthew’s tastes. The “Longbranch” name comes from the idea of reaching out an invitation — extending the olive branch so to speak. Product One thing I don’t get: any smoky notes. I didn’t expect it to be as pronounced as something like the Balcones Brimstone (which infuses scrub oak smoke in the whiskey) but a stronger indication of the Texas mesquite would be appreciated. It might just be that the mesquite isn’t strong enough to make itself known through the other flavors, but that still isn’t great in my book. The Wild Turkey distillery, located in Lawrenceburg, KY, sits at the top of Wild Turkey Hill. This well-known brand produces some of the most iconic bourbon whiskeys ever to exist. When you’re looking for a high-quality bourbon to enjoy on those quiet afternoons when all you want to do is watch the world go by, consider a glass of Wild Turkey’s Longbranch. Caramel heavy dark sweets (maple, brown sugar, etc.), char, vanilla, cinnamon oil, pepper and some roasted corn, oak and fruit.

Nose: Deeply oaky and with more smoke than commonly found in bourbon. It has aromas of charred corn, drippy oak resin, horehound candy, and Moxie. There’s also something vegetal, perhaps tobacco leaf. Potent.B and B-: Good and above average. The best of the mass market whiskeys fit in this category, as do the bulk of the premium brands. A B- is three stars. Longbranch has a light palate that’s not too watery. First, you’ll not get a soft hint of honey-roasted nuts, along with a wave of earthy rye spices. This moves on to a deep and flavor-filled caramel, along with sweet stone fruit, peppery charred oak, and a splash of smoke and dark chocolate. Finish Matthew McConaughey and Master Distiller Eddie Russell are proud to present this rare, small-batch bourbon. Eight Year-Old Wild Turkey Bourbon is refined with Texas mesquite and oak charcoals for deeper flavor and complexity. The aroma is a balanced blend of vanilla and spices. Flavors of caramel, pear, and hints of citrus round out the palate, while the subtle, smoky finish is buttery smooth—with notes of gentle pepper and toasted oak.” Wild Turkey Longbranch price, ABV, age and other details A touch of spice leftover from the palate is accompanied by a nutty caramel flavor. Charred oaks and earthy ryes leave you with an aftertaste of barrel char and rye. The campaign features 11 ad spots, ranging between seven and 47 seconds, all of which were shot in a single day on a ranch just outside of McConaughey’s native Austin, Texas. McConaughey is the only character and speaks in each spot.

years can best be summarized by what’s in every bottle of Wild Turkey Bourbon. Conviction to do things the right way. Never cutting corners. Befriending and mentoring fellow distillers. And staying true to your craft. It still has got a strong bass line, but you feel it more immediately,” he says. “But 101 stands out no matter what the weather. It’s why bartenders love it because it can break through any drink you’ve got in there and makes sure that it’s exposed and you know you’re drinking a real bourbon.” FINISH: The familiar Wild Turkey spice and oak take over on a medium length finish with a very slight hint of smoke. The charcoal filtering has sweetened the finish a bit thereby rounding off the spice corners a bit. Arthur Shapiro, former chief marketing officer of Seagram’s whiskey, says whiskey is “a product that has story, romance and, probably of most importance, Americana.” Now a consultant, he adds that bourbon in particular has “a mystique; it’s got history.”

Even after the contents within the bottle are gone, you’ll want to keep this cool looking container around. You might even be able to use it as a decanter if you happen to break a bottle or the cork breaks at some point in time.

Wild Turkey carried out an unprecedented act (for their own distillery, not the wider industry) when they produced a bottle that carries a name of someone other than that of the Russells, their recently confirmed dynasty of master distillers. Eddie Russell collaborated with the Wild Turkey brand creative director, movie star Matthew McConaughey, and crafted a new bourbon to continue their mission of reestablishing Wild Turkey as a “barroom name.” The bourbon that resulted of this partnership is Wild Turkey Longbranch. When it comes to smoking some ribs or brisket, then it makes sense to want some mesquite flavor in your meet. But in your bourbon? Has Wild Turkey lots its collective mind? Not at all. The reality is that there is a significant difference in using mesquite chips to flavor your food and using mesquite charcoal to add some flavor to your bourbon.Throughout the next several decades, ownership of the brand would experience ownership changes, distillery changes, and the addition of Russell’s son to the ranks of distillation. Finally, in 2011, a new Wild Turkey Distillery opened its doors on Wild Turkey Hill. Wild Turkey Longbranch is made with eight year old Wild Turkey Bourbon at 86 proof (43% ABV). First glance tells the trained eye that this wheat-colored bourbon is not the richer, deep amber that fans of the 101 proof associate with the brand. Dark sweets (caramel, butterscotch, etc.), corn, oak, cinnamon, cocoa, char and bits of leather, vanilla and nuts. This bourbon can be enjoyed neat by those that are more into the “softer” bourbons. I found that it makes for a brilliant mixer and have enjoyed Manhattan’s made with this spirit.