It was a place that had piqued McNamara's curiosity ever since playing the Irish version of Monopoly as a child. He had never heard of it before. Did it even exist? I started listening to all these meditation gurus and I was like, 'Are any of them actually just horrible people, you know?' Because who talks like that? He says he also loved watching videos from Irish comedian and artist Hugh Cooney as a kid, and is a huge fan of the American stand-up Tim Dillon.

I meditated every morning, I still do, but I would listen to some of these guided meditations and just listen to how - can I swear? - listen to how full of s**t they were. And then I thought, 'I can be full of s**t too', so I started doing comedy meditations where I put on the spiritual voice," he laughs.If you threw it at someone's house it would probably break a window," he agrees. "It's pretty hefty." The book delivers the same deadpan humour found in Frankie's videos, many of which have gone viral thanks to their inherently shareable quality. If you live in an area of Ireland that he's covered in his 'Ancient Mysteries' series, you've undoubtedly seen him appear on your social media feed.

As well as writing, shooting, narrating and editing his videos, Frankie says that "about 90 per cent" of his green screen clips feature music he made himself. Not only that, but he is currently attending Maynooth University to study a degree in Psychology and Sociology. He may already have a book published, but the third year Maynooth student says he has no plans to stop producing online content anytime soon.

I spoke about that in the Clondalkin video. So it's just weird little things like that people kind of appreciate," he says.

With his new book hitting shelves across the country and his videos continuing to rake in thousands of views every week, we asked the 27-year-old about his next steps on his own spiritual journey. You know, he really, really encouraged me to continue writing. I didn't have him in fifth and sixth year, but I used to just get him in between classes and go, 'Here, look at this.'Everyone asks how I know so much about Ireland and I always tell them that I've lived thousands of lives. I'm like a family of cats; I don't have nine lives, I have 81. A lot of the wisdom is just wisdom that I've made up on the spot. A lot of it is true because I've said it's true so it must be," he explains, dryly. That stuff can be just as interesting and just as beautiful as the other stuff. So I'm trying to kind of give a fair hearing to everything, if that makes any sense. Like Tesco trollies in the Liffey." Did you know that no one in Cork City can remember anyone's name, which is why Corkonians are either called 'bai', 'kid' or 'girl'?