A: the kure collection strengthens + repairs hair in as little as one use, + the closer instantly seals 96% of split ends! for full long-term benefits, we recommend using the kure collection every wash. plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, + minerals, + can provide keratin-like benefits from a plant source.

A: the bond cure technology used in the kure bond repair shampoo is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage. it is clinically proven to repair, strengthen, + prevent future damage when used as a system with the kure bond repair conditioner for healthy looking + feeling hair!The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika’s mantra is “all hair is welcome”. Centred around dry, damaged tresses, The Kure Bond Repair Shampoo works into a luxurious lather to gently cleanse and simultaneously repair and strengthen lengths on the brink of breakage... A: while the overuse of keratin can lead to brittle + weak hair, the kure collection uses vegan proteins that do not build up on hair or cause breakage! you cannot overuse the kure collection when used as directed. A: hair is made up of different kinds of bonds that impact for the strength + elasticity of our hair. these bonds are damaged daily by heat styling, environmental stressors, chemical treatments, + more. this leads to hair looking dull, damaged, frizzy, + unmanageable! vegan proteins: made up of essential amino acids which can provide keratin-like benefits from a plant source

A: we upgraded the new kure bond repair shampoo + conditioner with a stronger formula that includes bond cure technology + vegan proteins. it more effectively combats damage by targeting the most abundant bonds in the hair, + is clinically proven to repair + strengthen hair. A: no! we’ve replaced keratin with hydrolyzed quinoa, a vegan protein, so the new kure collection is 100% vegan + does not build up on hair when used as directed. A: the kure collection, formulated with bond cure technology, targets all types of damage—from chemical, to mechanical, to natural breakage + environmental stressors. it repairs the most abundant bonds in the hair, leaving damaged hair stronger after use. A: the kure bond repair shampoo works on all hair types! every hair type is susceptible to damage, + the kure repairs + strengthens them all, from straight hair to chemically treated to curly + textured hair.A: the bond cure technology in the kure collection is formulated to target hydrogen bonds, the most abundant bonds in your hair. hydrogen bonds are the most fragile bonds in hair, + are damaged daily by heat styling, environmental stressors, manipulation, chemical treatments, + more. the kure collection targets all kinds of damage + strengthens hair to prevent future breakage. other bond building products on the market target less common types of hair bonds that may not require as much repair from different kinds of damage. made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, + chemical treatments. This is ok. It does seem to do some reconstruction of hair but for my hair type it isn’t great- creates a bit too much frizz - my nemesis.