And with millions of households sharing in that memory making, it seems that indeed The Elf on the Shelf tradition will carry on for many years to come.

Elf on the Shelf Story: History, Origin and Rules - TODAY Elf on the Shelf Story: History, Origin and Rules - TODAY

Kids of all ages enjoy the spirit of Christmas that the Scout Elf brings. Stew and Regina Huminski from Aberdeen, Maryland, pair their Scout Elf, Claude, with a stuffed Stitch from the Disney movie “Lilo & Stitch” and, as expected, hijinks ensue. Whether you’re hosting one of these friendly-faced visitors for the very first time or simply want to understand the meaning behind the elfcapades you see on social media, keep reading to learn more about how The Elf on the Shelf became a cherished Christmas tradition for young and old. The Elf on the Shelf storyObsessed would be an understatement,” she says of her household in December, when Ken their “main” Elf is visiting. That’s right, Ken doesn't fly solo — he’s married with two adorable baby elves. “The wife and children only come on special occasions,” Rouse tells TODAY.com. “My kids are always so ecstatic when they do.” Ken also writes personalized notes to the kids, which are a big hit. There are years where we don’t always feel the holiday spirit so strongly and even a couple years where we didn’t decorate, but Stitch and Claude are always making mischief,” Stew tells TODAY.com. All of us have enjoyed [The Elf on the Shelf] tradition, no matter how old or young we are,” Malarkey tells TODAY.com. “When my kids wake up, I cannot wait to show them my elf masterpieces and all the creative trouble that will ensue.”

Elf on the Shelf® Colouring Book The Elf on the Shelf® Colouring Book

Sure, it may be all fun and games, but there are still some official rules that everyone should follow, including:While Bell says that "no Scout Elf 'idea' is too big or small," The Lumistella Company has created many resources to help busy families “inspire” their elves for a fun and happy season, everything from the Claus Couture Collection of elf apparel to the Scout Elf Ideas app. Elf on the Shelf rules

The Elf on the Shelf® Bumper Activity Book The Elf on the Shelf® Bumper Activity Book

Children can talk to their special visitors, though Scout Elves can only listen and never speak to humans. Only parents are allowed to touch them or else they’ll lose their magic — and what's the fun in that?