Abiodun Ayodeji further urged the public to plant and nurture trees in their homes and communities to protect the environment.

Onga Nigeria - Promasidor Onga Nigeria - Promasidor

Land is not sold in Tolon and I encourage government and investors to take full advantage and invest in Tolon,” he stated. To sell a new value-creation for consumers and still retain its powder market dominance, Onubogu said: “Onga in cubes is a completely different formulation from the existing Onga powder because we did a complete reformulation from scratch, paying particular attention to what the consumers want in an ideal brand of seasoning cube.” Avoid seeing one another as problems; instead, consider illness, poverty and illiteracy as your common enemies – Rt Hon. Speaker Bagbin urges Northerners Obviously, the brand is growing very fast beyond Unilever’s heartland of Europe, especially in Africa, Latin America, Middle East and Asia. In Nigeria, Knorr has been the taste benchmark for Unilever. Based on this, the conglomerate was committed to building on the premium credentials of Knorr. No wonder, the company said, in the past one year, it has invested in machines and a new savoury hall. This, according to the firm, ‘is to enable us to adequately supply the market and continue to give consumers premium quality cube they have come to associate with Unilever’.The big brand which has long dominated the market include Knorr and Royco both in cube and powder sachet, produced by Unilever Nigeria Plc; Maggi in both cube and powder sachet, manufactured by Nestle Nigeria Plc; Onga, both in cube and powder sachet produced by Promasidor Nigeria Limited. The makers of Maggi, in an ongoing effort to constantly improve the brand and make it tastier, healthier, more affordable with better nutritional value, and more appealing to customers, launched a new food seasoning cube, the “Maggi Naija Pot” into the market. It recently released a video ad which shows a young woman switching roles from making presentations in the boardroom to cooking in an ultra-modern kitchen which has sparked divergent opinions among Nigerians. Onga ’s fight for a space in the cube market The King of Dagbon was honored, along with Zaa Multimedia and MASLOC CEOs, for their invaluable contributions to the Kingdom. With the cube seasoning market growing daily, Promasidor has taken a bold step to dare dominant brands by creating the cube form of its Onga seasoning powder. The race for leadership in recent times has become stiffer among brands and every brand is tightening its belt to avoid a slide in market share with the entry of Onga cube. Vanguard Companies & Markets (C&M) findings show that food spices have become extremely popular, especially as the gourmet food trend continues to expand across the nation.

Onga Nigeria Powder Seasoning

Mrs. Caroline, a housewife, revealed that she switched over to Knorr from Maggi due to the salty nature of Maggi. She added that Maggi made her miscalculate the amount of salt to add to her cooking. Although the usage of seasoning is prevalent, the choice of seasoning brand varies significantly among consumers. Another shop owner in the same market, who simply gave her name as Mama Ada said: “The rate at which these new products are coming into the market is giving the big brands a course to re-strategise to remain relevant in the market. This festive period customers were going for the new brands because they are cheaper.” With the buoyant cube seasoning market expanding yearly, Promasidor has taken a bold step to dare dominant brands from the staple of leading companies by creating the cube form from its Ongaseasoning powder. Early this year, when Promasidor launched the product, its Executive Director, Commercial, Mr. Kachi Onubogu, said: “After almost two years of insightful and innovative work by the Promasidor team, I am happy to welcome Onga Cube into the Promasidor Nigeria family of brands.” Food seasoning is important because with the right culinary expertise, especially when the right brand of seasoning that makes people salivate is used, the meal becomes something of an experience which the family relishes.On his part, Chief of Tamale Zongo and the Dalhu green foundation, Maulana Sheikh Dalhu says he is motivated by nature hence the need to collaborate with the Promasidor Ghana to champion tree planting in the region.