Last but not least, don’t forget to shop our nail kits, they make the perfect present for a special someone. Our founder Essie Weingarten debuted 12 shades in Las Vegas, Nevada in pursuit of one goal: to help women feel special and to give them the perfect manicure. Some of the original shades are still in the range today – shop bordeaux and blanc now.

essie is a cult favourite amongst celebrities and fashion designers making numerous appearances on the catwalk, red carpet and even down the aisle — shop ballet slippers, allure, and mademoiselle. but there are ways to narrow your choices each time you’re planning a fresh paint job. you might start by thinking about which nail polish shade best suits your skin tone, whether you’re in the mood for nude, grey or a classic red. or maybe you know you want a pastel look, but you can’t quite decide on a shade – we’ve got the answers, and with the virtual try-on toolyou can bring your pastel visions to life before you commit. If you’re using gel nail polish, make sure you apply a specially formulated top coat, like the unique gel couture top coat. Like many things in life, it does depend, but as a rule of thumb we’d recommend sitting tight for at least 15 minutes to let your nails dry. And although your nails should be touch-dry after 15 minutes, try to avoid anything that could cause smudges for another 2 or 3 hours. Remember that manicure-specific details like the shade, the number of coats, the type of nail polish, and how long you’ve had the bottle can affect drying time, as can external factors like the temperature and humidity levels.It's also a red-carpet staple. It's last reported celebrity sighting was on Emma Stone at the 2018 Met Gala. And everyone from Barbra Streisand to Mandy Moore has worn it. “Ballet Slippers has less pink than similar polishes, so it's better-suited for high fashion and couture styles," says celebrity manicurist Emi Kudo, who counts Stone, Yara Shahidi, and Kerry Washington among her clients. "It never fights with any outfit, which is why I think celebrities have loved this color for so long. I've been using this color on them for 20 years." Not all nail polish will harden your nails, but you can find options enriched with health-boosting ingredients for your nails. essie’s TREAT, LOVE & COLOURrange is a 1-step strength & colour collection that gives you stronger nails in just 1 week. Not only does it come in a wide range of on-trend colours, but it transforms your nail health with 60% less peeling and 35% less breakage. •

What's most impressive is its staying power. After all, it shouldn't be that hard to find a dupe for a pale pink nail polish. But the texture sets it apart from the rest. "Many try to capture the soft, neutral pink color, but what's truly unique about Ballet Slippers is it's not-quite-sheer, not-quite-opaque look," says Remark. "The result is a soft pink veil of color that conceals nail imperfections and flatters your nails all while remaining clean and sheer." Plus, that translucence means it works for just about everyone, which might explain why it's a regular for brides (so much so that some bridal experts hold it as the standard). "It doesn’t compete with your dress and complements rings perfectly," says Sarah Gibson Tuttle, founder of L.A. nail salon Olive & June. "It's been a bride favorite forever." for every product and service we create, we have an obsession: to offer the very best. our objective is to provide our consumers with ingredients, products and services of the very best quality, efficacy, and safety, and to demonstrate responsibility in everything we do. we select performance-based nail polish ingredients that meet the highest standards and consistently deliver the impeccable color, outstanding wear and salon quality formulas you have come to expect from essie.Just like a top coat can multitask in upping your manicure game, the right top coat can prolong its life, stop those pesky chips in the polish, and offer protection, strength and nourishment for your nails. So again, although you could paint straight onto your nail, with so many fantastic base coats to choose from, and so many benefits, why would you? Essie Allure nail polish is a sheer white nail colour with a natural hint of pink. This soft neutral white nail varnish is perfect for any season and occasion, but especially bridal. Fit for a princess and a royal wedding. It can also be used with Blanc shade to create a perfect French manicure. and try out the hard to resist advanced nail strengthener, a treatment formulated with MSM technology to protect and strengthen weak, damaged nails. you’ll see healthier nails after just 3 days! And honestly, you had my little Cancerian cry-baby heart with this happy-and-sad-at-the-same-time shade name. Kacey Musgraves would be proud. You Do Blue? I really do! I just love a moody, mysterious vibe. A few strokes of this baby and bet you can find me, chin in my hand, resting my little oval oceans on my cheek as I stare wistfully out the window thinking about past loves. Don't worry, on the inside I'm smiling with satisfaction that at least this manicure will last — a love I can really rely on.

create a strong and healthy canvas by using strengthening polish and nail strengtheners – and, of course, the proper base coatbefore you begin work on your masterpiece. if you really want to protect and strengthen your nails, your first step should be our new strengthening basewhich is infused with biotin to help reinforce your nails. Looking for a high shine gel finish? Try essie’s two-step system ‘Gel Couture’ which works without a base coat and a UV lamp. Needing a break from harsh nail treatments or simply in need of some TLC? Try Treat Love & Colour, our colour and care formula which delivers stronger nails in just one week, 65 percent less peeling and 35 percent less breakage †. Whether you need soothing oil for dehydrated cuticles, a strengthener for dry, brittle nails, or a long-lasting top/base coat combo, essie has the perfect nail care treatments for you. for more than 40 years, essie has been a color authority and leader in nail luxury. founded in 1981 by our namesake Essie Weingarten, essie continues to delight the color-obsessed with a love shared all over the world. from fashion runways to airport runways, we believe inspiration comes from everywhere. and if there’s a color worth obsessing over, count on us to capture it.Manicures are so much more than just colorful fingertips. They're a means of self-expression, self-care, and joy — that is, if you can ever decide on a nail polish color.

America's nail salon expert, essie is the go-to nail brand for salon professionals, beauty junkies, industry insiders, celebrities and fashion icons around the world. essie remains center stage on runways around the world, offering highly anticipated color collections that drive trends season after season. the salon-quality formulas and catchy, whimsical names have led to the creation of thousands of shades across various products, including original, gel couture, expressie, LOVE by essie and essie care. essie is the go-to nail varnish brand for make-up junkies, industry experts and fashion icons all over the world. The brand aims to inspire a love for the manicure experience with its salon-worthy formula and innovative nail polish shades. Allure didn't just have a front row seat at Westminster Abbey this morning, we made an appearance right at the altar—in the form of Kate Middleton's freshly painted monarchical manicure. To our surprise, and delight, the news broke this morning that for the most watched wedding in the world, manicurist Marina Sandoval used a mix of Bourjois So Laque Nail Enamel in Rose Lounge (a very pale pink) and Essie Nail Polish in Allure, a beige polish Essie Weingarten created for the magazine almost 15 years ago. "I am so excited, you have no idea," Weingarten told us this morning over the phone. "I was screaming when I found out. You have the most perfect nude on the most perfect manicured nails and we're so fortunate that the royals chose to wear it on the most important day of their lives." An interesting tidbit? Essie polish has been the go-to nail product for every royal ceremony that Weingarten can remember.

prim & proper

become a nail health expert by learning about what causes weak nailsand what treatments work so you can have stronger nails for life. you can also take a deep dive into splitting, peeling and flaky nails, or discover the best treatments for lines and ridges. plus you can speed up the process by combining strength and style with TREAT, LOVE & COLOUR, our first 1-step strength & colour collection. this strengthening range will give you stronger nails in just 1 week, improving your nail health in a range of bold and nudes shades. Remember, it all comes down to your personal preferences at that moment and what you think will make you happiest when you look down at your hands for the next week or two. But if you're still not sure what color to try next and you're looking for inspiration for where to begin, we've pulled together a guide to the best nail polish colors of all time with options from prestige, drugstore, and indie brands — all curated by top editorial nail artists such as Rita Remark, Mar y Sol Inzerillo, Miss Pop, and more. Discover over 100 witty named nail colours, making it easy to find the perfect shade for any occasion… and for the trendsetters, make sure to keep an eye on essie’s limited edition collections. They launch a selection of seasonal shades throughout the year available for a limited time only. Shop collections now.