Roxxi is great friends with Meygan, Dana, Fianna, Vinessa, Felicia, Cameron, Dylan, Eitan, Koby, Cade and Bryce. The next day the girls make a plan for the magazine and delegate tasks, but Cloe cancels her work plans when Nigel asks her out on a date. In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz. On May 20, 2017, MGA Entertainment CEO, Isaac Larian, announced a third relaunch of the brand in Autumn/Fall 2018, in addition to announcing a collaboration with fashion designer Hayden Williams.

Kirstee and Kaycee, known to the Bratz as the 'Tweeviles' (evil twins) arrive at the juice bar and mock the Bratz for their fashion sense. In addition to the litigation for ownership and control of Bratz' on October 20, 2009, artist Bernard "Butch" Belair filed a new design infringement lawsuit against both Mattel and MGA in Manhattan federal court, seeking unspecified damages.The leaked teaser also confirmed the release of a Bratz DVD due out in Fall 2011, also titled Bratz Makin' The Band. The Bratz relaunched a second time for 14 years in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. Burdine shuts down all her ideas and treats her other interns Kirstee and Kaycee more kindly than Jade. In an Instagram live of Nevra making banana bread, Eitan can be seen commenting 'Producing Rock Angelz 2 right now', hinting at a possible sequel. Rock Angelz is a line of Bratz dolls released in 2005 based on the movie and video game of the same name.

Since only bands get into the concert without tickets, the girls decide to form a rock band, Bratz Rock Angelz. The controversy over alleged oversexualization of Bratz dolls for young girls was alluded to in a 2007 episode of Boston Legal titled "Guise n' Dolls. Cloe walks home with tears in her eyes, having lost her best friends for a boy who never even loved her. Although Cloe is supposed to work on the magazine the next day with her friends, she again cancels, deciding instead to go to Nigel's mansion for another date. A window showing the doll's feet would provide a clue to which Boyz doll it was, especially important in the quest for a rare Bryce doll, available in only one of every 24 boxes.The group complained that the dolls' marketing was encouraging young girls to sneak out of the house and go on blind dates with strangers. Bratz: Rock Angelz is a 2005 American computer-animated film based on the Bratz fashion doll line manufactured by MGA Entertainment. In a CGI-style animation different from Talking Bratz, the series focuses on the main characters, as young adults in their 20s, continuing to run their magazine business together since the Bratz: Rock Angelz film in 2005. In celebration of the 10th Anniversary milestone of its hottest franchise, MGA Entertainment is poised to launch a new edition of BRATZ® fashion dolls.