UK muesli brand Alpen is supporting the returning-to-growth cereal bar category with the launch of Alpen Oat Blends, a brand-new offering that it said delivers on taste without compromising health. The light Alpen bars conclude flavors like jaffa cake, salted caramel, double chocolate. The rest flavors are summer fruits, cherry bakewell, and chocolate & fudge. Whereas the protein bars come in two types of flavors. They are protein chocolate and berries & yoghurt. Available in three delicious flavours – Salted Caramel, Dark Chocolate Orange and Cocoa & Peanut – Alpen Oat Blends are a wholesome blend of oats, nuts and fruits with a sumptuous caramel centre and topped with crunchy nuts or nibs.

The shift in consumer attitudes means we are developing products to help retailers capitalise on the boom in breakfast,” adds McLaughlin. With more people than ever looking for both tasty and wholesome foods, and not wanting to compromise on health, there is a clear opportunity to deliver products that meet these needs and drive real choice and excitement in the category, which is why we’ve launched Alpen Oat Blends. As well as the luxurious flavours, the Alpen Oat Blends bars also deliver best-in-class nutritional’s compared to its competitors, being both high in fibre and having no red traffic lights. Helena Blincow, Head of Brand, Alpen, says: “The current cereal bar landscape aims to meet a number of needs along a spectrum from healthy to tasty, but many of the latter fall short on consumers’ health expectations. The appeal of a bagel is two-fold though; an established part of the UK bakery repertoire, bagels are in growth and increasingly used for lunchtime occasions too.Available in three flavours – Salted Caramel, Dark Chocolate Orange and Cocoa & Peanut – Alpen Oat Blends are a blend of oats, nuts and fruits with a caramel centre and topped with nuts or nibs. The bars are high in fibre and have no red traffic lights.

ASDA groceries. ASDA groceries is a well-known eCommerce store in the United Kingdom. They deal with the range of Alpen products. One can explore here the range of original and no added sugar muesli. All these three types of bars are further classified into a great range of flavors. The flavors of the original one are strawberry & yoghurt, fruit & nut with chocolate and coconut & chocolate.Bars. Alpen also formulates different flavored cereal bars that are truly scrumptious. The mouthwatering range of these bars is three types. These are Original, Alpen Light Bars, and Alpen Protein Bars. Weetabix has released a new addition to its Alpen cereal bar portfolio with new nutritional flavoured oat-based blend bars. They have also created a nutrition guide to provide a clear idea about nutrients. Thus one can understand what ingredients are essentials to have in food.