Due to their high concentration and potency, serums are the most effective way of delivering active ingredients into the skin. Hydrating serum to helpsprotect the skin’s natural barrier, retain skin’s natural moisture, and soothe skin

This peptide-serum from Trinny London aims to help with loss of firmness, bounce and hydration. Whilst it can be used by all ages, we think that people over 35+ will really see the benefit. The serum has seen some incredible clinical trial results. After eight weeks, a group of 35 women saw a 63% increase in the bounce of their skin, firmness was up by 64% and hydration was up 100%. CeraVe boasts expert recommended, non-greasy and fragrance-free skincare that respects the skin’s natural barrier. The brand’s skincare range offers products for normal to dry skin types, as well as skincare suitable for eczema and psoriasis-prone skin. The CeraVe formulas contain a unique blend of ingredients, such as: In its original state, a HA molecule is too large to penetrate the stratum corneum (the skin’s outermost layer), which is why the best hyaluronic acid serums use innovative formulation techniques to dissect the original molecule into shorter-chain derivatives that can penetrate to a certain extent. Hyaluronic acid also has healing and anti-inflammatory properties, making it an excellent product to use to heal and hydrate irritated or sensitive skin. A great product to help dry skin retain moisture, hyaluronic acid is a good lightweight and non-greasy ingredient to help balance oilier skins. How should I apply my hyaluronic acid serum?For refilled products in the store, the most up to date list of ingredients should be obtained locally after refill of the product on the point of sale).

How does a skincare brand break the internet? You could ask The Ordinary, which everyone seems to have an opinion on. Or you could look to the likes of Glossier and Fenty Skin, who have hooked their cult-like followings via relatable marketing and hyper-covetable design.HA is a sugar molecule and a natural humectant. It’s superior in terms of its ability to draw in water and hold it in the skin. "Hyaluronic acid is a naturally occurring substance in our skin and joints that decreases as we age," explains aesthetic doctor Dr Barbara Sturm. This accounts for the skin's tendency towards dryness as we get older. Although hyaluronic acid (HA) has 'acid' in its name, it has none of the exfoliating properties associated with other cosmetic acids. How does hyaluronic acid work? The solution? Apply your HA to damp skin (cue the face mist) as this will ensure there’s enough water present for it to soak up. Next: always seal in your serum. By using a moisturising cream or oil on top of a hydrating HA product, you’re putting on the metaphorical lid, ensuring all that hydration stays within the skin, rather than escaping into the air. The best hyaluronic acid skincare to try now You may have heard a lot in recent years about hyaluronic acid (HA), the wonder ingredient that has found its way into seemingly everything from face creams and foundations to shampoos and eyelash treatments. A brilliant hydrator, hyaluronic acid helps to plump up and retain moisture in the skin, smoothing away fine lines and wrinkles and giving skin a younger, fresher feel.