Shoppers are driven by new choice and value – attributes synonymous with Rubicon,” Troy added. “With nearly twice as many shoppers searching for ‘exotic’ drinks during the summer months, Rose Lemonade is perfectly placed to win sales this summer.”

I really enjoy some of the rosé wines made in Provence, as they are high in quality and typicallya good value. You can absolutely buy simple syrup at the store, where you can usually find it in the mixer aisle liquor department. However, it's really easy to make simple syrup at home. To participate in the Life Just Got Rosier offer and send a free Rubicon Rose Lemonade to a loved one or yourself, follow these easy steps:The supplier is supporting the launch with digital and outdoor marketing, alongside its ongoing ‘Made of different stuff’ campaign. Mix: In a large pitcher, stir together the simple syrup, lemon juice, remaining 2 cups of water, and one bottle of rosé wine. Add the reserved lemon wheels and set in your refrigerator until you’re ready to serve. Club soda (optional): You can make this drink bubbly by topping off each glass with club soda. The effervescence gives some lightness to the drink, which I like especially when serving this Rosé lemonade at brunch. Rolling out exclusively in the convenience channel this month, Rubicon Sparkling Rose Lemonade will be available in 330ml and 500ml PMPs. The new flavour adds to the portfolio of the leading exotic carbonates brand, which boosted the category in the convenience channel by half a million pounds in the last year.

The launch comes as Rubicon has grown by 89% in the past two years. “Rubicon continues to go from strength to strength in convenience, offering retailers something different in the fixture that their shoppers love,” said Adrian Troy, marketing director at Barr. The first 500 unique entries for the day will receive a 500ml bottle of Rubicon Sparkling Rose Lemonade. Rubicon, the fastest growing major soft drinks brand *1 from Barr Soft Drinks, is continuing to bring new and exciting flavours to the category with the launch of Rubicon Sparkling Rose Lemonade. Sugar: Used to make a simple syrup for the lemonade, use white sugar for a bright yellow color. Organic sugar works well but often has a slightly darker tint, so the lemonade will be slightly darker.Prep the lemons: Scrub one lemon and slice into wheels. Juice enough of the remaining lemons to yield 1 cup of juice. Use a sieve to strain out any pulp.