OLD SPICE was my father's after shave fragrance in the 1940's. I loved it so much that, as a child, I'd pour some into my bath water to make it smell good. There is an expression that best defines the longevity of a brand: Adapt or die. This has been the philosophical high-point of many influential products over the years. Yet at the same time, there is another expression equally fitting to a product’s success: If it ain’t broke, don’t fix it. Both sentiments surmise the great success of the men’s fragrance and grooming line Old Spice.

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Today, Old Spice is more successful than ever, having created video marketing campaigns for its products that have become viral web hits. A great deal of Old Spice’s success has come from embracing its own reputation as an old fashioned product brand, using its images of American trading ships and exotic islands from the spice trade as inspiration. Selling this image of the explorer on the high seas continues to be very successful for the brand. For many people in America, Old Spice is the ultimate symbol of traditional old-world charm and masculinity. For decades, men and boys would receive Old Spice gift sets on holidays, including such items as scented soaps, talc, cologne, and deodorant. The scent itself, a warm and complex mixture of South Sea spices, flowers and green herbs, is in the permanent memory of most people in the US and beyond. Our Fiji with Palm Tree scent is fresh lavender, piña coladas, and a breezy island vacation. Shirts and shoes are optional Deutsch | Español | Français | Čeština | Italiano | Русский | Polski | Português | Ελληνικά | 汉语 | Nederlands | Srpski | Română | العربية | Українська | Монгол | עברית

About This Product

Old Spice was founded in New York by William Lightfoot Schultz in 1934. He was a soap and toiletries maker, and his first fragrance was, ironically, a woman’s scent: Early American Old Spice. It is said that Shultz was inspired by his mother’s rose jar when creating this early version of Old Spice. A rose jar usually held a moist potpourri of rose petals, spices and herbs in a base of salt to preserve them. Those notes can still be detected in Old Spice’s products to this day. This perfume was released in 1938 to great acclaim, and he followed it with some men’s products in time for Christmas sales at the end of the year. Fiji with Palm Tree smells like an island vacation: fresh, breezy and drenched in piña coladas--oh yeah, and lavender and coconut, too John Biebel (johngreenink) is a painter, writer and software designer currently living and working in Rhode Island, US. He is a graduate of the Cooper Union in New York City where he received his BFA in painting and photography. He currently divides his time between work in user experience design, painting, and his independent perfume company, January Scent Project. He has particular interest in perfume chemistry and the history of perfume making. BENEFITS, ONE BOTTLE: Old Spice Fiji 2in1 conditions and cleanses for legendary freshness from start to finish |Fiji with Palm Tree Antiperspirant glides on clear & reduces armpit sweat, keeping pits drier than with a deodorant alone