All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. I recently tried the E.L.F. Power Grip Primer with 4% niacinamide, and it’s exceeded my expectations!

FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!) Acne-Prone or Sensitive Skin: If you are prone to breakouts or have sensitive skin, go for an acne-fighting primer. Look for products that are labeled as suitable for sensitive skin to avoid any potential irritants.

Water Based Primer

Elf Primer is a lightweight, water-based makeup base that helps to create a smooth, even canvas for makeup application. It is designed to help fill in fine lines and reduce the appearance of pores for a more flawless look. The texture is lightweight and non-greasy, making it easy to blend and layer with other makeup products. It also helps makeup last longer by providing a base that keeps makeup from smudging and creasing throughout the day. Elf Primer is suitable for all skin types and is free from parabens, phthalates, and sulfates, making it a great choice for those with sensitive skin. Pore Minimizing: For those concerned about your pores, look for a liquid face primer that minimizes the appearance of large pores. These products work to fill in and blur the look of pores, creating a smoother base for your makeup.

Oily Skin: If you have oily skin and struggle with excess shine throughout the day, look for a mattifying primer to help with oil production and keep your makeup in place. SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.Its moisture-balancing technology balances hydration and oil control, which is what Elf’s Hydrating Primer is all about. The water-based primer mist preps the skin for a smooth, matte finish while also mattifying and hydrating it for a matte and even skin tone. Water, glycerin, propylene glycol, soluble collagen, sodium hyaluronate, tremella fuciformis polysaccharide, tocopheryl acetate, aloe barbadensis leaf extract, phenoxyethanol, and a variety of beneficial ingredients are just a few of the beneficial ingredients This primer contains a powerful blend of ingredients that will leave your skin feeling hydrated, soft, and shine-free. Water Based Primer What is it? A multi-function hydrating primer that helps plump and prime your skin for makeup application. The name e.l.f Prep & Hydrate Balm suggests a water-based primer. It is lightweight and extremely durable in this primer. Because it is a highly sought-after product, it is extremely effective at hydrating the skin. This moisturizer not only improves skin texture, but it also prepares your skin for makeup application. The texture of this product, as with any product, is similar to that of a baby oil. This primer has a silicone feel to it, so it will not be appropriate for someone who dislikes silicone primers.

Tone Adjusting: If you have specific skin tone concerns, such as redness, dull, or uneven skin tone, you can go with a color-correcting or tone-adjusting primer. Green-tinted primers help neutralize redness, while purple or peach tones can brighten dull skin.With the primer, you can transform your face into a flawless, smooth canvas that can be used to apply makeup for an extended period of time. Grape, Vitamins A, C, and E have been added to give your skin a more vibrant appearance and hydration. HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation. This potent blend of ingredients aids in the protection of the skin’s interior, leaving it with a healthy, brighter appearance. Apply the oil-based formula to clean, dry skin and massage it in until fully absorbed to get the best results. The product can be used on a daily basis to achieve long-lasting results and a more radiant complexion. Say Goodbye To Oil With E.l.f’s Hydrating Face Primer!