Max Factor's Facefinity All Day Flawless is a full-coverage foundation and also works as a primer and concealer. The affordable product, which comes in 40 shades, also features SPF - making it perfect for all seasons. For a flawless, long-lasting look, there's Max Factor Facefinity All Day Flawless Foundation now with Climate Proof Protection. This 3-in-1 liquid combines a primer, concealer and foundation for up to 30 hours of wear. The lightweight & breathable vegan formula conceals redness and covers imperfections. This soft-focus, airbrushed finish foundation has climate-proof protection; waterproof, heat-proof and humidity-proof. It has SPF20 protection from damaging UVA & UVB rays, while also protecting against external agressors such asblue light and pollution. While an Estee Lauder fan added: "For years I have been buying EL foundation which costs a fortune. No more. This Max Factor Facefinity is fantastic. I find I only need to use 2 pumps to get full coverage. It stays in place all day too."

A third shopper raved: "I had been looking for an affordable foundation that lasted all day and this one is perfect. I use the Light Beige (32) shade and it is perfect with my light complexion. This foundation is not too cakey and feels light on the skin. Would definitely recommend."

One five-star reviewer said: "Very pleased with this product. It definitely lives up to it's name and is all day flawless".

For a flawless, long-lasting look, there's Max Factor Facefinity All Day Flawless Foundation now with Climate Proof Protection. This 3-in-1 liquid combines a primer, concealer and foundation for up to 30 hours of wear. The lightweight & breathable vegan formula conceals redness and covers imperfections. This soft-focus, airbrushed finish foundation has climate-proof protection; waterproof, heat-proof and humidity-proof. It has SPF20 protection from damaging UVA & UVB rays, while also protecting against external agressors such as blue light and pollution. And someone else penned: "I love this foundation, it has a great coverage and does not settle in pore or lines, it’s very natural finish as I’m 65 it’s hard to find the right formulae for older skin."