We want to bolster and celebrate women, her beauty, her achievements, and her potential to achieve even more.

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As a brand that has always championed and celebrated women’s empowerment, L’Oréal Paris continues to challenge stereotypes with a modern vision of femininity. Our products are tested on a wide diversity of hair types and age groups to assess the efficacy for each and every woman. For the first time, our formulas powered with citric acid target damaged hair, and are suitable for all types of damaged hair.Elvive Colour Protect for Coloured or Highlighted Hair, our best shampoo for coloured hair, enriched with red peony and UV filters. It works in affinity with the hair fibre from root to tip to nourish, revive and protect coloured hair. The launch marked the first time a haircare product aimed to do more than simply clean the hair, but nourish and protect it.

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As an icon of French beauty all over the world, we embody that famous French “je ne sais quoi”, a vision of beauty; effortlessly chic.Dream Lengths Wonder Water is the next generation of hair deep conditioners and treatments as it has a breakthrough ultra-lightweight formula powered by Lamellar Water technology. We provide products which galvanise her confidence, courage, and conviction to realise her ambitions. A feeling of self-confidence, by empowering women to take control of their lives and face the world. Inspiring each woman to believe in her own sense of self-worth, whatever her origin, whatever her age.

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When hair bonds break through brushing, bleaching, heating, and styling, hair becomes weak and damaged. Elvive Dream Lengths is enriched with a cocktail of vegetal keratin, hair vitamins and castor oil in a formula that will nourish long, damaged hair. Consumers trust in our products, and transparency is key to building and maintaining that confidence, it’s non-negotiable.

In the L’Oréal Paris laboratories, our passionate teams of scientists – biologists, pharmacists, biochemists, and chemists – work together to perfect our products. The formula, infused with hyaluronic acid, weightlessly coats hair to keep it feeling hydrated for up to 72 hours† and helps tackle dehydrated, dry and damaged hair. We share a vision of style and continuous innovation with an audacious tone of voice and a cosmopolitan look, deeply rooted in the heritage of Paris.

It’s at the heart of everything we do and have been doing since L’Oréal’s creation over 110 years ago.