If you don’t have ginger beer or don’t like the taste, you can use seltzer water or ginger ale instead. What is Captain Morgan Sliced Apple Rum? The captain has answered fans prayers, as there has been a huge surge in demand for flavoured spirits recently and the new spirit looks to be another crowd-pleaser. It's the latest flavour to drop from the brand following the release of the hugely popular Captain Morgan Tiki last Summer. Read More Related Articles

Hannah: Having had such a successful launch in the US, the business saw a great opportunity to rollout the product in Europe, leading with Germany to continue growing a strong brand in a large rum market. Captain Morgan just came out with a new product called Captain Morgan Sliced Apple Rum. Which is a spiced rum flavored with juicy, crisp apple. It makes a delicious fall drink that can be found in a liquor store near you. Hannah: I was the liquid developer on this innovation, working to create that perfectly balanced apple profile that would delight European consumers, with the unmistakable delicious, spiced rum flavour of Captain Morgan’s. With a sharp knife and chopping board, cut a slice of apple and place on top of the drink to garnish. Laura: When I worked on this project, I was in the role of Innovation Commercialisation Manager for Rum, Non-alcoholic and Baileys, my role was to set up the ambition and the scale for our pipeline of innovations within those areas. We define the commercial and executional plan that will lead to a successful launch for our consumers, customers and for Diageo.

Using a jigger, measure 50ml Captain Morgan Original Spiced Gold and 125ml apple juice into the glass. So if you're looking to add some excitement to your fall bar menu, look no further than Captain Morgan. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Hannah: Whilst it is exciting to launch a product that is going to delight consumers, the most challenging aspect is being bold and predicting what will successfully disrupt and change consumer behaviour.

I have made this drink both in a high ball glass and a Moscow mule mug and I do recommend the mule mug. It keeps it cold longer and doesn’t water the drink down. Products Whether you're looking for something warm and comforting or crisp and refreshing, Captain Morgan has you covered.

Captain Morgan Sliced Apple Over Ice

Hannah: I am a Senior Liquid Scientist working in Europe’s Innovation, Research and Development team. This means that I get to design and bring new products to life by creating delicious liquids that delight consumers. The most exciting thing about my role is being at the forefront of new liquid innovations, being able to influence and shape new drinks trends and behaviours by having the freedom to create new liquids for the future. So, the new Sliced Apple Rum features the brand’s iconic spiced rum infused with bold notes of sweet, juicy and crisp sliced apples. It also has a subtle hint of ginger to give you that warm taste. Overall, this fully-flavored rum will bring more life to any party. It could also refresh and soothe your mind if you prefer to have a moment to yourself. Featuring autumnal flavours, the spirit is perfectly in time for Bonfire Night, as it officially went available today in Asda stores across the country. Once faithful to the staid hybrid outerwear garment, Kate is in the throes of a major style evolution