Jeanette Levis, Marketing Manager at Diageo, said:“ We are so proud to share this new Guinness ad which captures a summer feeling like no other over a creamy, cold pint of Guinness. We are so excited for Guinness to make waves this summer with the campaign.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. A bartender at one of Dublin's oldest pubs told CNN, "Our customers will certainly not go for that. Guinness is a traditional drink and I don't think people will sacrifice that for a little extra speed and efficiency." Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.

This professional campaign titled 'Lovely Day for a Guinness' was published in Ireland in June, 2022. It was created for the brand: Guinness, by ad agency: AMV BBDO. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago. The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Kathi ‘Fatti’ Burke is an award-winning illustrator from Co. Waterford, Ireland. She has been working as a freelance illustrator since graduating from the National College of Art and Design in 2012. Her work revolves around the things she loves – food, home, jokes, colors, and tradition. As a book illustrator, she produces non-fiction titles across subjects such as female role models ( I Look Up To… , Penguin Random House) ancient civilizations ( Find Tom in Time, Nosy Crow) Irish heroes (Little Library, Gill Books), Evolution ( What The Dinosaurs Saw, Bloomsbury) and how things work ( Wheels, Pan Macmillan). Her first three bestselling publications in children's non-fiction ( Irelandopedia (2015) Historopedia (2016) and Foclóiropedia (2017) were a collaboration with her regular teammate; her father John Burke. She is currently studying for an MPhil in Children’s Literature at TCD Dublin.Guinness Storehouse is the home of collaboration. To celebrate the summer and festival season, we’ve teamed up with the one and only, Waterford’s award-winning illustrator, Kathi ‘Fatti’ Burke, and Hens Teeth to develop a unique Clothing & Accessories collection. Not only do we respect our traditions, but we also carry them forward by giving them a new and modern look. “Lovely Day for a Guinness” is one of the most celebrated Guinness advertisements from Gilroy’s evergreen design. In honour of our traditions, we’ve created the “Lovely Day for a Guinness” white t-shirt. Made from quality materials, comfortable, with a cool feel, this item is perfect for the summer. Product Care Each floor of the storehouse has a theme: The first floor is dedicated to cooperage – the making of wooden barrels, the second floor has the tasting rooms, the third floor features advertising and a theater with classic TV ads, the fourth floor is where you can pull your own beer, and the fifth floor has Arthur's Bar.

Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO 2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO 2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Several years ago, a Dublin company worked on developing a process to cut down the pouring-and-settling time without disrupting the beer's quality...but Guinness afficionados weren't impressed. These nostalgic pieces are sure to transport you to another time and arrest your imagination with thoughts of what it must have been like the day Arthur Guinness created his signature brew and changed the course of history. The inspiration for the campaigncame from the bubbling of energy across the nation, of the potential of what is to come this summer. From long weekends and outdoor gigs to balmy BBQ’s and impromptu staycays there is a collective sense of seizing the day. Grab every little moment of fun and soak up every single ray of golden hour with a cold, smooth, creamy pint of GUINNESS. The work was directed by Molly Burdettat Spindle. Guinness Metal Sign - Toucan Weathervane- a colorful addition to any home decor is this metal sign showing off at the top of the slogan “Lovely day for a GUINNESS” in vibrant red letters, and below the famous Guinness Toucan.As the warmer weather sets in across Ireland, Guinness has launched a major new ad campaign created by AMV BBDO.