He claims paywalls and online chapter-by-chapter reveals are the future of fiction and the publishing industry. But he never discusses how to reach children that don't have purchasing power, or online savvy to find the authors they enjoy. Or how to convince schools, libraries, educators, and parents to share that writing with their kids. How to create your own “Content Roadmap,” and position yourself as an influential voice in your industry or niche.

Also, has a LOT of examples and templates that you can use to get started. It's been a while since I've been so hooked with a non-fiction book. Implied Credibility is how much 'Better' or 'Worse' your content is that everyone else's in your chosen category." Why do some writers accumulate hundreds of thousands, even millions of views on their content—and others write and write, only to go unnoticed? How to turn proven online writing into longer, more valuable assets (books, ebooks, physical products, paid newsletters, companies, etc.). It does not give false promises: Beating the game takes a hell lot of work. Every day. For as long as you want to play it. And really beating the game will involve playing different games, in different scenarios, with different skills.This book spills the secrets on Coles meteoric success - a method he's proven in his own life, and one which many writers in his highly-regarded online courses have emulated. (Just look at the testimonials on Ship30for30 if you don't believe me!)

Well, I’ve learned a lot. Most of his ideas I’m still wrestling with, but it’s definitely a book worth its weight in gold. I grabbed this book after seeing it recommended in several webs and podcasts and decided to give it a try. I don't write online, but I found the book entertaining nevertheless. I think in the long term it will change the way I interact with online content. I focused all of my energy into making my answer the most relatable to whoever was experiencing (or wanted to experience) similar things in life." The number of hours I spend consuming should never equal or exceed the number of hours I spend creating."The writers who become successful aren't necessarily the most talented writers. The writers who become successful are the most consistent writers." It is logical: He thinks -a lot- about the reader and the online environment where they consume content, and follows his method and analysis based on this premises. The world is first, and then is the writer. Writers cannot succeed if they don't understand the world in which they live. They have to interact with reality in a way that makes sense for the messages to be delivered. of the book is writing advice that isn't applicable to other mediums, so I mostly skimmed those sections. It was interesting to see how online writing differs from conventional writing, as most of his advice surrounds how to keep the fried attention span of readers engaged. By using his own personal toolkit of writing strategies, headline structures, formats, and proven styles, all of which were mastered over a 10-year period.

Even if you're the busiest of students or underpaid copywriters, or strung-out entrepreneurs, this book needs to be at the top of your list to read. Cole knows his book is full of information and practical takeaways so he's designed it to be read in sections if you can't sit down for a full chapter. I could've sat there for hours and read it cover-to-cover but, knowing I really want to learn from Cole and put his proven methods into practice, I made myself stop after every step that is immediately actionable for me and take notes. I read this off a recommendation from Ali Abdaal. Though I'm not interested in becoming a writer, it was pitched as a book that would help any online creator. It is deeply personal: the author uses himself as a succesful "case study" for each of the points he makes. He also signals clearly when something he says is an opinion, a fact or an analysis, and most of the time provides convincing arguments. What's more, as high as my to-read list gets, I know I'll return to this one as a vital reference material as a develop my online writing skills.Initially, that was a big yawn. Then I reached a section where I actually needed a bazillion examples of how to follow his advice. I had to read every single one of them to reach that essential "ah-HA!" moment. The most popular answers, the one with the most views, upvotes, and comments, weren't 'answers', as much as they were stories." Nicolas Cole, the Founder of Digital Press, started out playing World of Warcraft and has gone on to write for Forbes, Fortune, and many other publications. He credits his success to the long hours he spent writing as a teenager and his ability to go from ideation to a written text in just a few hours. Nicolas uses these same strategies to create and sustain his personal brand on storytelling all while maintaining a repeatable process. The more unexpected the style, in the context of your category, the more likely you are to stand out."