Our company is guided by the following principles. We are also committed to ensuring that our partners in the retail, catering and hospitality trades also follow these guidelines. Paulaner Bräuhaus Consult GmbH opened the first brewhouse on Kapuzinerplatz in Munich in 1989 as the headquarters of Paulaner taverns with its own in-house brewing operation. More brewhouses followed in Beijing, Shanghai, Singapore and St. Petersburg. For the first time in history, Paulaner exported one million hectolitres to the rest of the world in 2016. Paulaner is consumed in over 70 countries around the globe. [5] Brands [ edit ] Most people are happy with bog standard beer. They’re happy drinking Carling or Heineken, and I don’t mind that. Each to their own. However, if you are in the top 1% (and growing) of drinkers who want to discover, understand and appreciate the craft, quality and value that the best independent breweries create then we are here for you. Nope.“Lemonade” in Germany is actually going to be something like a Sprite or 7-Up. So, if you are looking for a Radler recipe, and it calls for “Lemonade” it’s not going to taste like a fresh, authentic Radler that you would get in Deutschland.

Ok, so now that we’ve got that whole lemonade debacle cleared up, what kind of beer should you use?? Well, this depends. In Bavaria Prices are dictated by ingredients. If a supermarket asks a brewery to brew a beer to a cheap price point it inevitably means inferior ingredients and cheaper production processes. The beers I sell are more expensive because they cost more to make. The best and freshest ingredients that the breweries can find.The story goes that a large group of cyclists came to a traditional Bavarian Guesthouse in the small village of Deisenhofen, which is just outside of Munich. The problem was that Herr Kugler was (somehow) running short on beer that day (how does that even happen in Bavaria??), but God forbid he lose any business! So, he whipped up a special “Radlermaß” (A giant Maß/ Stein of Beer “Just for the cyclists”). He told them that it was perfect for bike riding, since it was much lower in alcohol content, so they would be safe to bike home! Dunkle Radler: You can now get a Dunkles Radler (half dark beer, half “lemonade”). Funny enough, as much as Dunkle beers remain my top choice of beer, I do not like a Dunkles Radler over a normal one!

Therefore, a lot of people will say that you can just go with any lighter lager style of beer, but let’s be serious here. A Budweiser is not going to suffice here! In The North The beer has flavors and aromas of grapefruit, oranges, berries, and a caramel base, offering a juicy, sweet, and soda-like beer. It is a solid Radler that offers a light orange and pink appearance with a light body. It is the ideal choice for drinking at a pool party, while watching the game, or on a hot summer afternoon.

The “Radler” meaning is actually taken directly from the Bayerish word “Radler” which is actually, literally, a bicylist. In 1999, the brewery was renamed to Paulaner GmbH und Co. KG. On July 4, 2017, the former Paulaner Brauerei GmbH & Co. KG was merged with Brau Holding International GmbH & Co. KGaA and was transferred to Paulaner Brauerei Gruppe GmbH & Co. KGaA. In 1979 the Schörghuber family took over the majority of Paulaner Brewery, and the entrepreneurial family maintains that majority to this day. But alas, I’ve come a long way and now, there is one German drink that you’ll find in my hand on a hot, summer day. A Radler! Here in Germany, it’s easy to just go buy a delicious bottle of this “German lemon beer” but in the US it’s a bit harder to come by. And no, it is NOT the same as a shandy! Paulaner serves three big tents at Oktoberfest: Armbrustschützenzelt, Käfer Wiesnschänke and Paulaner Festzelt. The last one is the official Paulaner brewery tent. In 2010, they rebuilt it and added a central beer ring line that is serving all bars in the tent. [8] There are also various smaller tents at the Wiesn which serve Paulaner beer.

In addition to Paulaner Oktoberfest we are proud to offer some of the best German beer from Munich. Augustiner are one of the most highly respected breweries and their Lagerbier Hell is a classic. It is widely regarded as one of the best lagers in the world, and it's hard to argue, especially if you’ve had it straight from the barrel in Munich. A Pils beer is probably going to be way easier to find in the US than a Helles, surprisingly. I’m going to be a snob and say that I don’t think this makes the best radler, but since technically, this is what is more typically used in the North, it still stands that this would be a “German Style Radler!” And hey, beggars can’t be choosers, am I right!? Other Variations Created in 1872, Spaten Oktoberfest beer is the world’s first Oktoberfest beer. Brewed for the greatest folk festival in the world. Medium-bodied with an impeccable taste, due to the perfect balance of hops and roasted malt flavour. Spaten Oktoberfest has a rich, textured palate with an underlying sweetness true to tradition.I'm proud to work with the best independent breweries for who making great beers is their guiding principle. I want to sell beer that the brewers have used their imagination and craft for, and chosen the best ingredients to make the best beers they can bursting with flavour and innovation.