Bugeting .............................................................................................................21 Objectives and Issues .................................................................................................8 Dawn ..................................................................................................................21 Marketing Objectives ...............................................................................................10

Desired response ......................................................................................................11 Objectives .............................................................................................................17Issues .......................................................................................................................8

Newspaper.............................................................................................................21Objective ...............................................................................................................13 November ..............................................................................................................23 SWOT analysis ..........................................................................................................8

Execution ..............................................................................................................16 December ..............................................................................................................24 INTRODUCTION .....................................................................................................6 Key Strategy Decision .............................................................................................11Strengths: ................................................................................................................8 Strategy statement .................................................................................................12 in different activities nowadays therefore Ding Dong has no association in daily life of its target Public Relations ....................................................................................................22 Strategy ....................................................................................................................12

Desired Behavior ..................................................................................................16Target audience ........................................................................................................11 Opportunities: .........................................................................................................9