Coffee is loved the whole world over, but if we're not careful and respectful, we could be left with empty cups. Climate change, crop diseases, water shortages and people leaving farms for cities, all threaten the future of coffee. That's why we invest more in sustainable coffee production than any other coffee brand. Today, we're seeing generations of proud, resilient coffee farming families, workers and communities around the world, rediscover their passion for growing coffee. At NESCAFÉ, we've been building respectful relationships with our farmers for more than 80 years. The world needs a plan to help coffee continue to thrive, and we've got one. It's called Grown Respectfully. In our history, we've been to the moon with Apollo 11, reached new heights accompanying the 1953 expedition up Mount Everest and today NESCAFÉ Original is enjoyed in over 180 countries. With over 80 years of experience making great coffee, it's no surprise that over 5,500 cups of NESCAFÉ Original are drunk every second!