The La Vie Précieuse Moist A.P.G. Cream reinforces the properties of the first two products applied to your skin – the essence toner and hydrator, resulting in revitalized, resilient skin. This is another reason why the J-Beauty skincare routine can be so minimalistic. Every product is created with such high standards, with efficacy-focused product development. So, there is no need to pile on extra unnecessary products onto your skin. J-Beauty can bring maximum effectiveness with minimum products. Minimal 3-step J-Beauty skincare routine Avoid friction to your skin throughout your skincare routine!

In addition to Matcha, the KITAO skincare line includes chia seeds, quinoa, and acai which contains essential ingredients such as calcium, minerals, and essential amino acids. These benefits are well-known to achieve a healthy body and beautiful skin. More Coming up on J-Beauty Skincare…

The Japanese beauty philosophy is very close to healthcare philosophy", says Miyabi Kumagai, Shiseido Brand Manager.

Once you’re done with this, you’re ready to rinse. Make sure you’re rinsing at least 30 times. Wait, come again? Yes, you read it right. You need to rinse at least THIRTY times to thoroughly wash out the cleanser. If you skip this step, you’ll end up leaving dirt and residue on your skin and the moisture and nutrients that follow won’t be able to penetrate into your skin. Wash with the foam, not your hands! If you’re still in the preventative stage and looking for lighter moisture, the KITAO Matcha + Chia Facial Cream will be perfect for you. Did you know that goat milk can also lighten your skin. The Lactic Acid found in goat milk slowly brightens your complexion by reducing the brown pigment(melanin) in your skin.🤩 The mask's unique formula contains a blend of hydrating ingredients, such as hyaluronic acid and vitamin E, which work together to deeply moisturise the skin and improve its texture. Additionally, the mask contains menthol and aloe vera extracts, which provide a cooling sensation and reduce redness and inflammation. Ingredients like pullulan for skin-tightening, Vitamin C for brightening, and lactic acid for gentle exfoliation make the Bifesta micellar waters a multi-tasking hero, and they function as a cleanser, essence lotion, and treatment all in one.Western culture is more concerned with correcting damages after they have occurred, whereas Japanese beauty care is more about anticipation. For them, everyday prevention is a natural action." K-Beauty may have introduced us to the 10-step skin care routine, ' cloudless skin', and most recently, ' golden phase skin', but J-Beauty has a lot of skincare advice, innovative product developments and unique techniques that are sure to take your skincare game to whole new levels. There are many Japanese products that will also improve the performance of your existing skin care favourites. So if you're not ready to switch entirely to a J-Beauty routine, you'll still greatly benefit from a product or two. Yes, we will spell it out thank you. J-Beauty is Japanese beauty, or products originating from Japan, deriving from their beauty methods and habits.