With an intensifying moderation mindset sweeping global markets, AVL has responded through the launch of McGuigan Zero, a range of zero alcohol wines that are now available across key markets including Australia, the United Kingdom, Ireland and New Zealand. McGuigan Wines has responded to the global acceleration of moderation and abstention by expanding its portfolio to offer consumers greater choice across the wine category. It’s about consumer choice – we are focused on putting the consumer at the heart of our business – so the move into the non-alcoholic category was a natural fit for the McGuigan brand. Less than a year since its launch, McGuigan Zero has become part of the consumers' repertoire within the category, and we see zero alcohol as an important consumer offering as the behaviour continues to change and evolve. Four of the products we tasted contain de-alcoholised wine (also known as alcohol-removed wine) as a main ingredient: This Pinot Noir has lifted red berry aromas complemented by a hint of spice. On the palate, it has a soft and supple, red fruit-driven palate with a light sour cherry finish.

Of each sample of non-alcoholic sparkling wine tasted, 51% received a dislike by our triallists, while 49% received either a like or love. Enjoyed by many, our contemporary McGuigan Zero range is not only alcohol-free but also rich and full in flavours, allowing you to enjoy without the alcohol & the side effect of drinking alcohol From red wine, white wine, sparklings and even rosé wines, the flavour profile and characteristics of each variety areas you would expect, proving that you don’t need alcohol to enjoy a full-flavoured experience in the glass. Perfect for any occasion where you want to enjoy wine without alcohol. However, overall CHOICE staff prefer the taste of non-alcoholic wine to non-alcoholic beer – where a staggering 69% of all samples tasted received a dislike, with the worst tasting beer scoring a dismal 30%. Grape juice or de-alcoholised wine?Elegant and refreshing, featuring crisp pear and green apple, lively bubbles and an attractive crisp finish.

De-alcoholised wine is made by gently removing the alcohol from a wine that's been fermented and matured. Generous aromas of gooseberry and citrus fruits, with a subtle grassy tone. This refreshing full-flavoured Sauvignon Blanc delivers flavours of passionfruit and lime whilst finishing clean and crisp.