Moschino is pronounced ‘moss-keen-oh‘ (impress your friends who continue to say ‘mosh-sheen-oh’!) Listen to the clip, below, for further help… Since the eighties, Moschino has been known as a brand that dares to explore new grounds of fashion. Their luxury ready-to-wear apparel is characterized by bold colors and prints is frequently subject of discussion in the fashion world. Origins Fresh Couture uplifts with zesty mandarin and bergamot, before a raspberry juiciness and rich ylang ylang accord sweep in, adding intrigue. Delicate notes of osmanthus and white peony give away to an inviting accord of cedarwood, ambrox and white patchouli, in the dry-down. If that’s not enough to make you smile, the advertising campaign featured legendary supermodel Linda Evangelista in the role of most glamorous cleaning lady, ever.

Which scents should you seek out, and are you even saying their name correctly?! Read on for our guide to Moschino… Scott’s Spring/Summer 2016 collection for Moschino featured bags in the shape of traffic cones, with a dress like a giant yellow feather duster, while the Spring/Summer 2017 show was a life-size collection of paper doll clothes. Fabulous! The brand was founded in 1983 by the late Franco Moschino (1950–1994), immediately standing out due to their eccentric, vibrant designs. Scott delights in turning conventions on their head, and thus we see burger brands proudly emblazoned in patterns on sweatshirts, huge badges of retro-style, imediately recognisable advertising logos raised up to become iconic emblems in the fashion world. It follows, then, that Scott is the chap responsible for putting fragrance in traning shoe shaped bottles, inside teddy bears and even cleaning fluid type containers that might look more at home under the kitchen sink than on your dressing table. In October 2013, Jeremy Scott became Creative Director of Moschino, showing his first collection in the Autumn of 2014.Some might argue there’s a tendency for some fragrance houses to take themselves a little too seriously at times, but that accusation could surely never be levelled at Moschino! From bottles shaped like cleaning products to ones resembling Popeye’s gal pal, Olive Oyl, here we take a little look at their irreverant style… Some of the world’s best perfumers have got their noses into Moschino fragrances over the years. The line-up is a vertiable Who’s Who, and includes… Olivier Polge, Alberto Morillas, Nathalie Lorson and Olivier Cresp. Moschino is split into three sections: Moschino (Mens & Women’s fashions), Moschino Cheap and Chic (a sub-section of their womenswear), and Love Moschino (previously called Moschino Jeans). Fragrances are influenced by all three sectors. Over the years, Moschino developed an unmistakable design language, including prints with polka dots and fruits, symbols such as hearts and peace signs, as well as golden jewelry and quilted leather bags. The brand soon became a star in the Italian and international fashion spheres, presenting their collections in runway shows and fashion shoots with renowned magazines. With time, Moschino has added different lines to their brand, such as Moschino Cheap and Chic, a secondary, more budget-friendly line for women, as well as Love Moschino, a mixed line for men and women that toys even more with positivity and playfulness in fashion. In 2013 the brand was taken over by designer Jeremy Scott. Under Scott’s reigns, the brand pursued a theatrical and ironic take on fashion, launching perfumes in the shape of cleaning supplies, presenting over-the-top collections inspired by Marie Antoinette, collaborations with Barbie and incorporating altered versions of iconic logos such as McDonalds. News The first ever Moschino fragrance, Moschino For Women, was introduced in 1987 and since then there have been many iconic additions, including the latest Moschino Fresh Gold Couture (exclusive to The Perfume Shop), and the charmingly bonkers bottle of So Real Cheap and Chic Moschino.

Moschino was founded in Italy in 1983 by Franco Moschino. Originally aspiring to be a painter, he translated his love for prints and color into fashion design. After collaborating with Italian fashion house Versace as an illustrator, the Istituto Marangoni graduate started with his own namesake brand. Soon, Moschino became known for interpreting classic styles of other houses, giving them a twist by adding confidence and boldness to the designs. Evolution

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