Fair or Light Skin Tones: “Opt for lighter hues of rose or peach, and consider beige taupe and pink rather than orange and red tones,” notes James, who suggests imagining how your skin reacts in the sun, then mimic similar results with your bronzer. This isn’t the best product for someone who wants a sheer formula, as this product is admittedly full-coverage. When highlighting parts of your face, you create the illusion of those features standing out, whereas darkening other areas draws them away. “When you think of it that way, you can make adjustments based on your own face shape and what you want to accomplish with the bronzer,” Greenberg explains.

But shade ranges and formula varieties are essential when finding the right product for your skin, making this product a widely replicated one among most beauty brands. “There are so many options — some are more shiny, some are more pigmented, some come in cooler tones, and some warmer,” says Jeanine Lobell, founder of Stila Cosmetics and Neen. “It’s a lot to figure out.” Caprylic/Capric Triglyceride, Synthetic Fluorphlogopite, Boron Nitride, Microcrystalline Cellulose, Silica, Dimethicone, Magnesium Myristate, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Lauroyl Lysine, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, Water/Eau, o-Cymen-5-ol, Triethoxycaprylylsilane, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891. Someone who already has a favorite blending tool (or wants it to be a highlighter or blush if there’s gonna be anything on the other side) may not want the built-in brush that this product comes with. Willis explains that the same goes for those with combination skin. “Cream [formulas] will keep the skin looking more fresh and youthful rather than using powder bronzer.” While certain skin types may play nicer with different bronzer finishes, these recommendations are not the end-all-be-all. If you have oily skin and favor a radiant finish, no guardrails are keeping you from adding a little extra glow. Most bronzers will either have a matte (shine-free), radiant (glowy), or natural (somewhere in the middle) finish, and each bring a little something different to the table.

When it comes to choosing the right bronzer your skin tone definitely matters,” explains James. “It's important not to go too dark when selecting your bronzer,” he says. Harold James is a Paris-based editorial and celebrity makeup artist and is represented by The Wall Group. Jeanine Lobell is first and foremost a New York-based, Sweden-grown makeup artist who went on to become the founder of Stila Cosmetics and creative director of Kevyn Aucoin Beauty before starting her latest beauty company, Neen. In her illustrious career Lobell has worked with countless celebrities, including Jessica Alba, Cate Blanchett, Natalie Portman, and so many more. Di Meo points out that both can be used to sculpt the face, but they serve different purposes. “It's important to remember that there are no rules when it comes to makeup — use them in any way that suits your preference and makes you feel your best,” she says.

This beachy combo features a buttery bronzing shade on one end and a baby pink option on the other, making this product a one-stop-shop for “lazy girl” makeup. Simply swipe on, tap it out, and head out the door. “I love it because it suits so many skin tones, is super blendable, and also has the prettiest cream blush on the other end of it,” she adds. “Win, win!” Someone who wants a super warm bronzer might think these tones are a little too ashen for their liking. wet n wild is colour. A trend-setting brand. For many people around the world, wet n wild was the way into the world of beauty. Through unwavering and unexpected value, wet n wild empowers beauty lovers with affordable quality basics, experimenting with colours, trends and access to innovation. wet n wild lets you simply be you. wet n wild has made budget beauty accessible to mass audiences since 1979. We continue to reinvent the meaning of value with high-performance essentials and new innovations.

Will you be claiming the VAT back?

Neutral Undertones : According to Ono, more neutral tones should opt for a color that is a true brown-base. Cynthia Di Meo is the Global Stylist at Rare Beauty and simultaneously a celebrity makeup artist, glamming the faces of Ashanti, Iggy Azalea, and of course, Selena Gomez throughout her career. Now, where do you actually apply it? “For basic bronzer, I just think about where the sun naturally hits my face,” says Greenberg. “I love using it to warm up the edges of my face, using a brush to swipe in a ‘3’ shape around my forehead, cheekbone, and jawline, and brushing a little across my nose.” Generally, the idea is to apply bronzer where you’d like to minimize your features. “Applying it by the hairline shrinks the forehead, and applying it under my cheeks pulls the cheekbone hollows in. Applying it around your jawline makes the jaw appear less round, and applying it on either side of your nose makes your nose look thinner,” Greenberg adds.

Medium or Olive Tones : Most shades will work well with these complexions, says James. “Copper and earthy tone will compliment your natural tan.” You can blend out contour in a variety of ways, but you will get a different result depending on the tool you use. When you want a more subtle contour, Greenwood suggests starting with your hands. “Using your fingers to blend melts the product better, whether you have mature, textured, or youthful skin,” she says. Because this product has a cream-to-powder consistency, it may feel a bit too dry on dehydrated skin.

Ideally it should be two shades darker than your skin tone and with the same undertone for a natural look.” Here are a few tips for uncovering your undertone and then selecting a bronzer color based on your complexion. The formula is creamy, but light as air, which is really important so you can be versatile with your application—you want to be able to apply bronzer and contour to the cheeks, forehead, side of nose, jawline, sometimes even your eyes,” she notes. And the formula has a matte finish, a must for Ono, who prefers to keep her bronzer and contour shimmer-free (but can layer highlighter on top, if desired) to prevent looking too shiny.