In the BABY-DRY case of 2001, the European Court of Justice (ECJ) said that for word combinations, the test is whether the combination in question is the normal way of referring to the goods or services or of representing their essential characteristics in "common parlance". Because of the "syntactically unusual juxtaposition" of the words 'baby' and 'dry', BABY-DRY was not a familiar expression in the English language for describing nappies or their essential characteristics. The combination was a "lexical invention bestowing distinctive power on the mark so formed", so BABY-DRY was not registrable. According to Wrigley, the grammatical structure of the word DOUBLEMINT is unusual and elliptical and nobody would describe the characteristics of chewing gum by saying that it ‘has a doublemint flavour’. In addition, the word DOUBLEMINT has many possible meanings, which precludes consumers from remembering one of them in particular, and this gives the sign an ambiguous and suggestive meaning.

Depending on the chewing gum you eat, it is actually relatively safe to have chewing gum every day as it helps to exercise your jaw muscles. Remember to opt for the ones without added sugar to prevent the risk of tooth decay. 10 Best Chewing Gum in Malaysia 2023 1. Juicy Fruit Flavor Juicy Chewing Gum Image credit: Shopee Trident is known for making chewing gum that provides long-lasting flavor, meaning that you don't have to keep getting new pieces or just keep chewing on the same flavorless piece long after it actually tastes good. And since Trident Cinnamon tastes so good in the first place, it only makes sense that you'd want the flavor to last as long as possible. And the best part? It doesn't contain aspartame, unlike many other gums out there on the market. Ingredients: Sorbitol, Gum Base, Glycerol, Natural And Artificial Flavors; Less Than 2% Of Hydrogenated Starch Hydrolysate, Aspartame, Mannitol, Acesulfame K, Soy Lecithin, Color (Blue 1 Lake), BHT (To Maintain Freshness)We all love a good bubble gum once in a while, right? Well, not if that bubble gum is Hubba Bubba Bubble Tape. Therefore, the sign did not have an unusual or ambiguous character which would lead the relevant public to make an association other than with the services being provided. Summary However, something that makes this gum better than many other options out there is the fact that the flavor lasts for so long. If you're the kind of person who's always chewing, this is going to be a great option for you. After all, who wants to throw their gum out after only 15 minutes of chewing? However, in the DOUBLEMINT case of 2003, the ECJ found that DOUBLEMINT was purely descriptive of chewing gum, stating that just because 'double' and 'mint' in combination gave rise to a variety of possible meanings, this did not automatically mean that the words were not descriptive.

Article 7(1)(c) of Regulation No 40/94 provides that trade marks which ‘consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin, time of production of the goods or of rendering of the service, or other characteristics of the goods or service’ are not to be registered. He introduced Juicy Fruit in 1893, with Spearmint gum following that same year. Wrigley designed a logo for Spearmint and pushed it so much, it eventually became successful for his company. Doublemint gum made its debut in 1914, featuring double flavor strength, double wrapping, and double the value of other gum brands. Freedent, Orbit, Extra, and Hubba Bubba came along much later. A Community trade mark shall not entitle the proprietor to prohibit a third party from using in the course of trade:Despite its ups and downs, Wrigley’s chewing gum ads brought plenty of fun and nostalgia to the modern world. Its impact on pop culture—Wrigley’s classic commercials will undoubtedly continue to find a rapt audience online—is interesting as well. Ingredients: Sugar, Gum Base, Corn Syrup, Natural and Artificial Flavors; Less than 2% of Glycerol, Soy Lecithin, Acesulfame K, Color (Yellow 5 Lake), Aspartame, BHT (To maintain freshness). Phenylketonurics: Contains Phenylalanine

For some bizarre reason (ostensibly to appeal to a younger generation), Wrigley’s decided to take Big Red’s advertising in a different direction with a cool guy named Clyde in a series of ads that started the year 2000. Instead of your fresh breath going on and on while you chew it, the gum now “looks good on you.” It’s an interesting change, but it doesn’t stand up as well as the classic, catchy campaign that came before. I still have the “kiss a little longer” jingle from those late 1980s Big Red commercials rolling around in my head 35 years later. The Doublemint Twins concept lasted quite a long time, and Juicy Fruit yielded many memorable commercials over the years. And who can forget taglines like these: New Doublemint Twins were heard on the radio at WBBM-AM. Jane and Joan Boyd were regular performers as the Doublemint Twins on "The Music Wagon," a program on WBBM from 1957 until 1963. This program was hosted by Mal Bellairs whose notes indicate the understanding that the Boyds were the first Doublemint Twins.In this 2010 case, the EU General Court annulled the OHIM Board of Appeal's decision to reject the application to register HOMEZONE as a CTM for telecoms goods and services. In fact, one Extra Polar Ice chewer was such a big fan that they wrote a whole blog post about the gum, saying, "The flavor of Extra Polar Ice is unlike any other mint gum on the market today. It's sort of a sweet-mint, closer to a wintermint flavor than a pepper or spearmint. It refreshes the mouth from the very first chew, [eradicating] any hint of offensive odor your breath may have had. The flavor is not only pleasant, but it lasts and lasts."