I rather like that women's celebrity cheapies are now influenced (by chain of association) by these avant-garde/niche houses, as I found the celebrity scents from the '00s to feel so infantilizing with their butterflies and hearts and their crystal bottles with little bows and lace. The new generation of younger women definitely take cues from '90s sporty androgyny more than the last 15 years did and it shows through the bottle design and addition of notes like lavender, vetiver and oakmoss to otherwise girly inexpensive fragrances. Of course there is a big y2k revival now too, and this shows in perfume bottle design with minimalist, space-age inspired bottles in tones like white, baby blue and lavender etc. Empowered. Breathtaking. Natural. A breath of fresh air for the senses. Introducing God Is A Woman Eau de Parfum, the fragrance by Ariana Grande.“ The bottle design definitely takes cues in my eyes from peers like KKW Fragrance, who in turn was influenced by her ex-husband who in turn was influenced visually by houses like Comme des Garçons, Yoshi Yamayoto etc. Named after the song GOD IS A WOMAN, Ariana Grande launched her new fragrance in late July 2021. The newest celebrity fragrance will bring a lot of joy to her fans and also fans of creamy and fruity-musky fragrances.

It's a good time to be a younger budding perfume lover, with the bridge between more established fragrances and celebrity inexpensive fragrances becoming smaller and smaller artistically. I was more of a tomboy in the '00s and absolutely did not want to wear Viva la Juicy or Prada Candy... no one seemed to grasp the concept of femininity for young women that wasn't camp or didn't feel like it should come bundled with a rhinestone-collared chihuahua... I would've loved something like this on my vanity more. In the opening of the newt composition, juicy pear dominates, combined with an ambrette accord that offers a sweet musky smell. The powdery warmth and elegance of orris root support the beauty of Turkish rose petals, layered on a warm and comfort blend of madagascar vanilla and creamy sandalwood. The perfumer of the new Ariana Grande fragrance is Jerome Epinette (Robertet).

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