Within the ‘total coffee’ category, Origins’ signature coffee holds growing shares and has accelerated growth in the past year (+16% RSV vs. LY) [1]. Origins blends extend the price ladder within pure soluble, driving premiumisation within the category, and driving category value (+22% vs. Non-Origins price per cup) [2]. I recently had the pleasure of trying Kenco Origins Brazilian Instant Coffee, and I must say, it has become an absolute favourite in my daily routine. As a coffee enthusiast, I'm always on the lookout for exceptional coffee, and Kenco Origins Brazilian did not disappoint.

Kenco Origins Brazilian Instant Coffee 100g | British Online Kenco Origins Brazilian Instant Coffee 100g | British Online

Paul Fallon, Category Lead at Jacobs Douwe Egberts, comments: “We are excited to launch our new flavour variant, Kenco Brazil 100% Arabica, to our popular Kenco Origins portfolio. We’ve tapped into an authentic origins flavour profile to provide consumers a sense of indulgence and premium quality, in the comfort of their own home.” Brewing this instant coffee is a breeze. It dissolves effortlessly in hot water, creating a smooth and well-balanced cup of coffee. The flavor is where it truly shines – it's bold and robust, with a delightful hint of nuttiness and subtle fruity undertones. It's evident that the beans have been carefully sourced from Brazil, resulting in a coffee that's both satisfying and flavourful.