Sephora— 20% off for Rouges w/code TIMETOSAVE (15% for VIBs / 10% off for Insiders starting 10/31), ends 11/06. Sign your lips in bold colour with Maybellines Vinyl Ink. This product allows your lips to breathe, lets lips breathe, leaving a memorable mark but a forgettable feel for the ultimate all-day comfort. Warning or Restrictions answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but

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We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes getWe appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when You may have already seen Maybelline London’s viral video featuring a London tube having “rubber lashes” on and putting on Maybelline’s Lash Sensational Sky High mascara. Don’t worry I fell for it too!

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Delphine Consigny, Marketing Director at Maybelline UK, revealed that the aim of the video was to create a disruptive marketing campaign that would highlight their mascara. The response in the comments section has been overwhelmingly positive, with people expressing their interest in purchasing the product and praising the marketing team for their creativity. Lauren Chapman, who is also part of Maybelline’s marketing team, explains how the idea came to life and that they “ were not expecting it to blow up like it did”. The intention behind the video was to make viewers question whether the spectacle was genuine or fabricated, and it seems that many were convinced by the realistic portrayal. Maybelline collaborated with video artist Ian Padgham from California to produce the content. Fan fact – the artist created more content like this that wasn’t selected. See more of his astonishing CGI work here. Build your own palette, create a color combination, or discover look ideas to try. Create a Color Story The objective was to create a fun and entertaining digital asset that would emphasise Britain’s No.1 Mascara. The success of the video exceeded their expectations, with viewers astounded by its artificial nature and labelling it as “genius marketing.”