This liquid blush has a lightweight feel, and offers a soft matte finish. Upon swatching all six shades, I did notice very subtle variation in texture between them. Some were a bit creamier, some were very thin and truly liquidy.

is the year of drugstore liquid blushes— I’m calling it. I’m seeing so many brands drop new, exciting blush formulas and I was absolutely stoked about the launch of the Profusion Blush Hour Liquid Blushes. As you may be able to see from the swatches, Bellini, Paloma, and Cosmo all apply a bit more opaque than Rose, Mai Thai and Sangria which have that thinner consistency. Regardless, all shades can be blended out for a softer appearance. It’s important to note that the built-in sponge holds way more product than necessary when applying— a little goes a long way. I highly recommend dotting on the product by pressing the sponge tip onto the skin, then using a stipple brush or damp sponge to blend it out. Start with 2 dots first– it’s very easy to over apply, and these are incredibly pigmented.Blush (Net Wt.: 4 x 2.6g): Talc, Mica, Magnesium Stearate, Polyethylene, Mineral Oil, Ethylhexyl Palmitate, Silica, Petrolatum, Dimethicone, Hydrogenated Polyisobutene, Diisostearyl Malate, Microcrystalline Wax, Tridecyl Trimellitate, Octyldodecanol, Propylparaben, Methylparaben, Ethylhexylglycerin, Phenoxyethanol Because of this, I felt a major learning curve for using this product, as my first attempt actually ended up looking super patchy since I didn’t blend enough before it dried down. I am loving the color range they started this collection with, even with just six shades at launch. The range goes from a pale pink to a deep plum, so you’re likely to find a shade that will look great with your skin tone. Highlight (Net Wt.: 2 x 2.6g): Talc, Mica, Magnesium Stearate, Polyethylene, Mineral Oil, Ethylhexyl Palmitate, Silica, Petrolatum, Dimethicone, Hydrogenated Polyisobutene, Diisostearyl Malate, Microcrystalline Wax, Tridecyl Trimellitate, Octyldodecanol, Propylparaben, Methylparaben, Ethylhexylglycerin, Phenoxyethanol