Emma at YesColours adds, 'A south-facing room will need a cooler white to counteract the warm glow of natural daylight, any white with a hint of blue or green is ideal.' Alternatively, opt for warm neutrals. ‘Maybe Maggie’ is a popular choice, as is ‘Flutterby’– an almost white. If you want something a bit creamier ‘Up Up Away’ and ‘Marbles’ are good choices.' Our Colour Scales collection provides a wonderful solution for creating a light fresh design scheme that gives the illusion of space, ‘Masquerade’ works beautifully alongside ‘Masquerade Mid’ and ‘Masquerade Light’ to create an elegant and welcoming scheme in a small space.' Consequently, if you want to achieve the appearance of true white in a south-facing room, it's best to err on the side of cooler tones which will balance out the warmth of the natural light. I am wary of doing anything too "on trend" at the moment as we are not frequent decorators - want it too not look dated in 2 years time!

Marianne Shillingford, Creative Director at Dulux explains, 'It’s easy to understand why it can be so difficult to choose just the right white for your walls when there is so much choice.' My goal for the lounge is white on the 3 plain walls, and then bring in some ivory or soft white seats onto the dark imbuia sofas with some blue and white cushions. PLEASE HELP!

So - I am veering towards doing exactly the same for our new house. Natural Calico throughout Would this just be too dull. Or is it just totally OK to do it?

Hi All, I've got the decorators in to decorate my hallway and after some deliberation decided on Dulux Almond White which is a lovely warm creamy colour. At the 11th hour I came across a tester I had from previously of F&B Shadow White but in the light I wasn't sure if it was too dark/grey (I'm not a big fan of pure grey - I do like grieve). So the decorators having already started I was under pressure and chose Almond White and the hall has now been painted - not quite finished yet - but I'm wondering if I made the wrong choice. Almond White is a lovely light warm creamy colour- totally inoffensive- no peach of magnolia but I'm wondering whether it's a bit bland and boring. The Shadow White might be a classier more elegant number- but I don't want it to be too dark or grey. Help! I will have to tell the decorators when they arrive tomorrow morning to repaint if necessary! There are two killer questions to ask when it comes to choosing the right white paint', says Aaron Markwell, Colour Curator at Coat Paints. For an alternative smooth and creamy white (without any hint of yellow) I’ve been very pleased with Dulux White Chiffon that James used to paint our other west-facing bedroom. It’s very similar to B&Q Antique White that unfortunately proved to be disastrous for us in terms of application; four patchy coats later we plumped for this ivory shade from Dulux that looks fab with pink accents. Mellow White Aaron at Coat Paints adds, 'Water-based emulsion will work just fine on the ceiling and it’s the default choice - but how about this. Choose a white Soft Sheen emulsion paint for the ceiling which has a subtle shine to it and can be really effective at bouncing light around the room. It’s not for everyone, but it can look super effective especially in low lit spaces or at night with lamps.'

I don’t have any snaps of two of the most recently decorated areas in my house but if you’re after a hard-wearing mellow, creamy white (without a yellow tinge) then you could consider Dulux Timeless. This colour has been around for yonks and was apparently one of Dulux’s best selling shades for a while. James has recently used the Endurance version to cover our hall, stairs and landing and I’m loving the results. It’s a dark area with very little natural light but Timeless has warmed it up a treat as the colour seems to reflect the oak doors and skirtings around it. To get the best from a crisp white paint you need to put in a bit of prep. Charlotte Cosby, Head of Creative at Farrow & Ball, recommends applying a primer and undercoat to make the finish long-lasting and to fill in any small defects. If you're concerned that these extras will bump up the budget too much, then it can be useful to see what relevant home decor discount codes are currently live. Pure white paint is a good option for small living rooms with a healthy source of natural light, but should generally be avoided in north-facing rooms where it can reflect blue tones and make a room feel cold and drab.

Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. For this reason warm white paints with undertones of yellow or red are generally recommended for north-facing rooms, where they'll look a lot less 'creamy' than they would painted in a room with a south-facing aspect. Cathryn at Earthborn says, 'Sun-flooded, south-facing rooms are more forgiving than their northern counterparts – so cooler tones can add freshness, especially when off-set with bright white woodwork. Whites with yellow undertones can also work well and create cosy, naturally uplifting, peaceful spaces.'Flora Hogg, at Craig & Rose adds, 'When swatching whites, use a pure white as a point of reference to see the true undertone of other white. However, be mindful they can seem dramatic as first due to the contrast but trust the process. Once applied, you will still recognise it as white, but you’ll also notice how it transforms and adapts with the light throughout the day.' Just remember, the placement of furniture around the room can change the appearance of the paint, impacting how the colour is reflected on the walls, so be mindful of this when planning your scheme.'

A south-facing room gets a lot of natural daylight and can often be bathed in golden sunshine for a lot of the day. This means any underlying warm tones in a white paint - like yellow, red or brown - will be amplified, making a seemingly innocuous pale ivory white suddenly look decidedly yellow once on the walls.This lounge just cries out for an update of airy white on those ugly, dull peach walls! But which shade of Dulux white would be be be fine, without the white being too stark or too yellow or too bluish grey??? Brilliant white, or almond white?? Timeless white, or chiffon white?? Very confused lady in a decor dilemma here. Even a hint of colour in a white paint can change its feel significantly – and that’s usually down to personal taste. Some people are drawn to warmer colours, others to cooler colours; choosing an off-white can help a room feel more welcoming and characterful in a very subtle way' Dominic explains. 'If you’ve got other paint colours within the same room, it’s always worth considering how they interact together. One tip is that for south facing rooms with lots of light, you can get away with pretty much any colour, but for north facing rooms with less light you should consider opting for warmer undertones to balance the cool light and make the room feel inviting.' Smoked Oak floor (quarry tiles in utility and porch). So everything 'new' but we are trying to keep some original features - found the original doors/spindles under 1960's veneer. The lounge has recently been carpeted but when we bought our cottage we inherited a beautiful, yet deathly-cold slate floor. With the strong dark grey tiles, I felt I needed a white with a very slight grey undertone for the walls and set out to find the perfect chalky winter white. Eventually I settled on Sail White Emulsion from Crown. The lounge is multi-aspect and I’d say the room looks a lot cosier in the afternoon sun than in the morning. It’s not stark by any means but definitely looks better in the west-facing part of the room. Farrow & Ball Cornforth White is also a good shout if you’d like a more distinctive greyish white. Soft White While white is versatile enough to work in almost any style, Marianne at Dulux, advises choosing something robust that’s easy to keep clean and pristine. ‘The finish is less important than the formulation, because white paint has the tendency to show up every little mark,' she says. 'You need to be confident that it will resist spills, scuffs and everyday wear-and-tear.