In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [27] [28] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [29] Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". ABC noted that the drink, on sale in Woolworths stores, carried a disclaimer stating that the drink "is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision". [38] Craving a drink that has as much buzz in its flavor as it does in its name? Then the all-new Prime Hydration drink and its flavors are just what you need! Prime Hydration is what happens when two enemies decide to come together and join hands! In other words, Prime Hydration is the delicious result of a collaboration between Logan Paul and KSI. Surprised, aren’t you?

Sale of popular Prime energy drink 'not legal' in Denmark". The Local. May 2, 2023 . Retrieved May 2, 2023. Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023.In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [45] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [46] Government of Canada, Health Canada (July 12, 2023). "Various brands of caffeinated drinks recalled - Recalls, advisories and safety alerts – Canada.ca". recalls-rappels.canada.ca . Retrieved July 13, 2023. Over the past six months, it's been hard to miss the rise of Prime Hydration in the UK. From people queuing up outside Aldi from the early hours of the day to wrestling for the bottles in Asda, the sports hydration drink has caused quite a hubbub.

It comes in 11 delicious flavors – Ice pop, blue raspberry, tropical punch, orange, lemon lime, grape, meta moon, strawberry watermelon, lemonade, orange mango, glowberry. Each one of these is unique in taste and is worth a try! Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. The drink, although may seem like the previous Lemon Lime flavor, is quite different. The new flavor comes in a bright yellow bottle and is said to have a refreshing, lemonade flavor.

All of these flavors contain the same ingredients except for the flavoring agents. The best of the best, these flavors have excellent taste and are sure to impress your taste buds! The flavor resembles the Lemon Lime drink but is less bitter and more sweeter. It has that delicious lemon tang in the flavor which people who love lemonade might appreciate more. Nevertheless, it’s a great flavor to try.