When you’ve unpacked these toilet rolls, the plastic-free packaging can be added to your compost or food-waste bin. But, from supermarket staples to cult internet brands, more environmentally-friendly loo roll is becoming increasingly available. A recent addition to supermarket shelves, this one has a lot more to it than its eye-catching, plastic-free packaging. In her free time, Blossom openly admits to being a music geek and indulges her creative side through crocheting, baking, singing and writing. You get lots of soft sheets per roll — 400, in fact — but they feel thin, which may make you want to use more when wiping.

Who Gives A Crap UK

It's only available in a beige colour, as it’s unbleached to maximise eco-friendliness, and comes in plastic-free packaging. However, it’s not just the product itself that you need to consider; everything from packaging (toilet paper is often packaged in unnecessary single-use plastic) to the supply chain (how your product is grown, created and transported) impacts eco-credentials. This bamboo toilet paper felt strong with decent perforations, although it did fray when we tore along them. It’s not made in the UK, but packaging is plastic-free and if you subscribe with the company, you can earn points and donate to charities including the World Land Trust (WLT).Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. These are the eco claims our testers do consider: what the loo rolls are made of, how they are packaged and where they are manufactured. It can even double up as gift wrap if you’re feeling thrifty, and features facts and activities to pass the time when you’re on the loo. Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.

Best eco toilet rolls and loo paper for your bathroom 2023 UK

Innovative items like robot vacuum cleaners and wine coolers are among her favourite tests to date, and her most notable accomplishment is toasting 360 slices of bread in a determined bid to find the best toaster. It’s made in the UK and we liked how transparent the brand is about its manufacturing process, transforming magazines and newspapers into this end product. Bamboo is a very attractive renewable source for materials because it grows at much faster rates than trees," explains Paula Chin, Sustainable Materials Specialist at WWF-UK.

The company also donates to the WLT to offset its carbon, with funds going towards protecting the Khe Nuoc Trong rainforest in Vietnam. In the UK we each use an average of 127 rolls per year, meaning millions of trees are felled to keep up with supply. Half of its profits get donated to charities such as Water Aid to help build toilets around the world, and the fact it’s made from 100% recycled fibres impressed our testers. We put the market-leaders to the test to find the best ones, examining some eco-credentials and taking everything from softness to subscription services into account. The perforations let it down a little, with the loo roll tending to tear in half more often than other brands.