Why was it 1.5% before, we hear you ask? In actuality, the amount of pure retinol in the product remained the same previously (0.3%), with the 1.5% referring specifically to the complex which this retinol was blended with. This was made up of the pure retinol itself, our optimiser encapsulation technology which protected the retinol in the formulation, and a soothing ingredient. No 7 skincare products are simple formulations, good for those who don’t need active or super hardworking skincare. Pros

Here at No7, we have over 80 years of skincare expertise under our belt. Our scientists have discovered that for retinol beginners, a 0.3% concentration delivers the perfect balance between efficacy and tolerance, providing remarkable, age-defying results whilst helping to minimise any sensitivity of the skin. For those who are tried and tested pros with skin that’s more used to the effects of retinol, we’ve determined that 1% is the ideal concentration, combined with our Pure Retinol Post-Retinol Soother specially designed to help support skin’s tolerance to retinol. That’s the No7 difference.While Matrixyl 3000 is an excellent ingredient, the rest of this formula is rather simple. It mostly consists of humectants, aluminum starch octenylsuccinate, and polyacrylate crosspolymer-6. Bottom Line: A No 7 serum that feels nice and promotes soft skin, but probably won’t do much in terms of anti-aging effects. Yes, No 7 is cruelty-free. According to the company, “We do not conduct animal testing on our products, or on ingredients used in our products, nor do we commission animal testing on our products or on ingredients used in our products.” Is No 7 Vegan? Our 0.3% Retinol Complex consists of the perfect blend of 0.3% retinol for the proven sweet-spot to deliver effective results with reduced sensitivity*. In this ground-breaking formula, our complex is combined with MATRIXYL 3000 Plus™ for 360° results to combat ageing.

The Boots No7 skin care line debuted in 1935 and positioned itself as a prestigious but affordable collection. It launched with 11 products and the tagline “the modern way to loveliness”. Consumer testing showed 93% participants felt skin was hydrated and after 2 weeks, crow’s feet and puffiness look reduced. BIG MISTAKE! After first day I got a sore dry spot on my upper lip but did not connect it to the serum. It got worse over couple of days, burning & tingling- I even thought I’d somehow got a cold sore (never had one in my life) of women saw even better results when adding No7 Pure Retinol 0.3% Retinol Night Concentrate (to be used as step 1) & No7 Pure Retinol Night Repair Cream (to be used as step 2) to their regime.

Clinically proven to reduce the appearance of stubbornand deep wrinkles.* 

Similar to the Lift and Luminate Serum, the Night Cream features vitamin C as a key ingredient, but this time it’s the water-soluble derivative ascorbyl glucoside. After being absorbed into the skin, ascorbyl glucoside is converted to ascorbic acid (the active form of vitamin C) to provide benefits like improving uneven skin tone, fading dark spots, and increasing skin firmness. Ascorbyl glucoside is considered to be more stable than the traditional form of vitamin C, L-ascorbic acid, but research also suggests it may not increase the vitamin C content of the skin as readily.