The KMS philosophy of embracing freedom of expression and celebrating individuality remains, with the addition of a more 'urban' concept - "Be who you want to be right now, and we'll help you achieve your look. It's about Real Lives. Real People. Your Style." saw KMS turn 35 - and to celebrate this milestone, the brand had a makeover. Not only has KMS California received a catwalk-ready new look, 12 new products have been introduced, bursting with a super-charged new attitude & the latest innovative technology!

real lives and real people, KMS promote freedom and individuality in style allowing you to be versatile and to create without limits. Finally, you can expect the same performance, natural ingredients and innovation with KMS new reloaded approach, fusing the best of both worlds with Technologynature. This powerful fusion means unparalleled performance in every style and each product has a unique combination for perfect results from start to finish.