Tom Nook fancies himself to be quite the financial genius. He owns the town store and dabbles in real estate. He'll out you a deal on your first home, but you'll owe him, and he won't let you forget it. Love Phyllis and Pell at the post office? We’ve got merch for that! Can’t get enough of that pesky bug-o-phobic owl Blathers? Neither can we—that’s why we’ve got plenty of Blathers must-haves. Secretly obsessed with Redd (even if he is a lil shady)? Same here. Custom Designs Portal - How to Share Custom Designs Online [Q & A] What if the Design ID cannot be found?

NTSC-U: The owner of Nookington's, yes, yes. "Yes, yes" is his favorite catchphrase. Despite all the money he's earned, he'll never lose that down-to-earth charm. With such a friendly demeanor, there's just no way he could be trying to rip you off. So trustworthy, yes, yes! For Nookway, he wears a white apron with a purple leaf and green details on it (blue and orange in Animal Forest). Sometimes, upon entering his store, he will appear in thought, and may tell the player a story from an episode when approached: Timmy and Tommy are Nook's nephews that appear in the final expansion of the shop, Nookington's, as assistants on the second floor. They assist him in his business. All three make a cameo in the Smashville stage in Super Smash Bros. Brawl.In a character popularity poll for Animal Crossing held by Nintendo in Japan, Tom Nook ranked 4th with 1,791 votes, above Sable and below Mr. Resetti.

This guy's the friendly neighborhood shopkeeper who kindly helps the player set up their first house. He has a nose for business, and his customer service is second to none. During the course of the game, his store starts as a corner shop, expands to become a convenience store, and finally becomes a thriving supermarket and stalk market."In Happy Home Designer, talking to Tom Nook in his home, he debunks the claims of him being a corrupt businessman (which was a popular theory amongst fans, and still is) though he adds that he will willingly embrace the idea of people thinking him as "scary" if it encourages them to pay off their debt.

No matter how big his store gets, Tom Nook still makes a point of maintaining his "paws-on" sales approach. It doesn't matter where you go in the store -he'll always be one step behind you!

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Tom Nook's clothing changes depending on the state of his store. In Nook's Cranny, he wears a short, blue apron with a leaf embedded on the front, or a kanji ten (店), meaning "shop," in Doubutsu no Mori. In Nook 'n' Go, he wears a striped market uniform with a small market hat. In Nookway, he wears a large supermarket apron that covers his entire body, with a leaf still embedded on the front. Lastly, in Nookington's, he wears a simple, purple business suit.