Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023. Nygaard, Laura Rode (April 25, 2023). "Børn gik amok, og politiet måtte tilkaldes: Derfor er Prime-energidrikke så rasende populære". www.bt.dk (in Danish) . Retrieved June 17, 2023.

Prime was the sponsor for Timmy Hill's number 13 car for NASCAR. [46] In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". [15]

In April 2023, the two Youtubers Logan Paul and KSI were handing out bottles of their new limited edition Prime Hydration flavor, Lemonade at Venice Beach, Los Angeles. Well, so was everyone else, but then they decided to try it out and nobody questioned this collaboration after that due to how good it was! Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume.

Prime Energy contains caffeine and sugar, and is carbonated. Consumers are promised increased energy, performance and concentration by the suppliers. Of course this craze is about much more than just the taste of a drink. In many cases, the kids aren't even that bothered about the drink itself. They just want to be part of the trend and have even been collecting the empty bottles. The Prime labeling is used on energy drinks, sports drinks, and drink mixes. [5] The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. [7] The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. [7] It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks. [8]The flavor resembles the Lemon Lime drink but is less bitter and more sweeter. It has that delicious lemon tang in the flavor which people who love lemonade might appreciate more. Nevertheless, it’s a great flavor to try. This strawberry watermelon flavor of the Prime Hydration drink smells the sweetest among the others. This flavor is an ideal combination of fruitiness and the sweetness. To answer that question we have to consider the 2 versions of Prime separately, primarily because of the differences between energy drinks and sports drinks. Energy drinks are specifically designed to help athletes and other active people hydrate before, during and after exercise. Their ingredients make them a LOT different from sports drinks. Is Prime Hydration safe for kids? The hydration version of Prime is not an energy drink as it does not contain caffeine nor does it contain sugar. Instead, it is sweetened with aspartame, and it is a still drink. So, why is Prime drink so expensive?

It encourages them to want sweet drinks, when plain water is the answer and helps them develop a sweet tooth which is not good for the future in terms of a healthy diet and controlling their weight.' Ramalepe, Phumi. "Prime mania among school kids - govt asked to intervene". News24 . Retrieved May 20, 2023. Prime Hydration is what happens when two enemies decide to come together and join hands! In other words, Prime Hydration is the delicious result of a collaboration between Logan Paul and KSI. Surprised, aren’t you? With most consumers are in love with this hydrating creation by Logan Paul and KSI, thanks to the nutrients it offers and its delicious taste!

Is Prime an energy drink?

a b Jacobs, Emma (March 11, 2023). "The playground Prime craze is a lesson in modern marketing". Financial Times. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Not recommended for children or pregnant or breastfeeding women. The label must also include the caffeine content of the product in mg per 100ml. Is Prime drink fizzy?