Mascara is used to help enhance eyelashes for a brighter-looking appearance and eye-popping results. This is probably the first recommendation from Full Coverage that I’ve not enjoyed – I don’t know whether formulas differ in the UK versus the US, but I just found it’s performance so disappointing! As long as you properly care for your eyelashes by conditioningand gently removing mascara with eye makeup remover after each use, it is safe to use mascara every day. At Superdrug, there's a mascara option for everyone regardless of your preferred wand type or formula preference. You'll find non-spenny lengthening mascaras, inexpensive volumising formulas, and, of course, a few affordable vegan options as well. And regardless of how these formulas make your lashes look, each and every one of them is long-wearing, smudge-proof, and completely clump-free.

If you’re looking for voluminous mascara, we recommend the best non-clumping mascarato deliver 9x times the volume in just one coat! Volum' Express The Colossal Washable Mascara is the best mascara for thin lashes because it is collagen-infused to help plump and volumize them! Discover more of Maybelline New York’s best mascara for volume here! For best results, hold mascara brush against lashes and repeatedly extend from root to tip until desired volume and length are achieved. To Remove: Splash the eye area with warm water and softly massage to remove. Tubular pieces slide off with warm water. Alternatively, use makeup remover to remove. When it comes to affordable mascaras, no drugstore beauty brand is more celebrated than Maybelline. The very brand that gave us the iconic Great Lash Mascara in its signature pink and green tube 40 years ago, Maybelline has continued to innovate its mascara offering, bringing us groundbreaking formulas and high tech applicator brushes to achieve every lash look we’ve ever dreamt of—all while remaining super wallet-friendly.Whether you’re looking for natural volume mascara or something more dramatic, it’s important to find the formula to get exactly what you want! Let Maybelline New York help take the guesswork out of which mascara to use, and take our quizto discover your perfect mascara match! Snapscara® Mascara delivers smooth, clump-free volume in an instant. This easy on, easy off formula applies effortlessly and removes in a snap. No rubbing or tugging. It’s an ideal mascara for sensitive eyes.

If you find a formula of mascara that works for you, there almost always is a waterproof twin sister. So just choose your favorite formula, then seek out its waterproof version. Discover the Best Waterproof Mascara for Long Lasting Lash Volume. Simply put, Maybelline’s mascaras are tried and true and you can rely on their formulas to get the job done. “Maybelline mascaras are classic, and their formulas stand the test of time, which is why I trust them,” says Moore. “I’ve been using them my entire career. If you love it, don’t let it go—and if it’s not broken, don’t try and fix it!” You say lift; we say falsies! Lift, falsies—lift, falsies! The Falsies Lash Lift Mascara is a lifting mascara that mimics wearing false eyelashes! It was crowned Best Lengthening Mascara of 2020 by Allure Best of Beauty! People go crazy for this triple-threat formula's ability to deliver lots of length, volume, and an eye-opening "lift" to lashes without getting too heavy-handed or weighing down lashes.

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Waterproof mascara is formulated to cling to lashes and withstand water and the elements, so it should only be removed with a proper eye makeup remover. Water alone won't cut it, and soap will strip and dry out lashes in the removal process (while also less effective than an eye makeup remover.) We recommend gentle micellar water that removes makeup and cleanses and refreshes skin!

Snapscara Waterproof Mascara delivers clump-free volume in an instant. This easy on, easy off wax-free mascara formula goes on smooth for defined volume that wears all day, but removes easily with no mess. Do you want full volume and limitless length? Reach for Lash Sensational Sky High Mascara! This long-lasting mascara has an Exclusive Flex Tower mascara brush that effectively bends to volumize and extend every lash for an eye-popping look. Our washable mascara is infused with bamboo extract and fibers for long, full, lightweight lashes that won’t flake or smudge! Go long (and full!) with Sky High! It’s no wonder that the brand has built such a great reputation and has become a popular choice amongst makeup enthusiasts and professional makeup artists alike. However, with the number of different formulas out there, it can be tough to know which one is right for you. We turned to celebrity makeup artist Keita Moore to get his expert take on why we can trust Maybelline’s products and which formulas are the best of the best.

Meet a new generation of mascara! Snapscara® is our 1st pigmented wax-free mascara that features a zero-hassle, no clump formula that glides on smooth for clean volume and defined lashes all-day. This voluminous mascara is made without pigment-dulling waxes and the effect is super-saturated lashes with pure color intensity. Easily remove this game-changing mascara with a cotton pad and warm water – it’s never tough to take off. You will never need to rub or experience those dreaded raccoon eyes.