Starting a business and making it a worldwide success isn't easy. Parle-G is one of the oldest biscuit brands in India. The founder of this, the Chauhan family, needed a piece of great information as to what the country's people wanted in their food. Biscuit was the answer. After British rule ended, ads featuring this biscuit got famous. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand. They can also be used to make biscuit-based pies, such as apple pie or lemon meringue pie. Crumbled Parle-G can also be used as a crunchy topping for ice cream and other frozen desserts. When it comes to health benefits, these biscuits are a great choice. They are high in dietary fiber, which helps to keep the digestive system healthy and promote regular bowel movements. The biscuit was at first named as Parle-Glucose till the year 1980. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). This biscuit is now being sold worldwide, in the United States, Europe, and Africa. Parle-G TV Commercial- 1980s Parle-G - Logo and Meaning Parle-G Logo The company currently has 130+ factories in India out of which 120+ factories are currently producing continuously. This makes the biscuits available at most of the retail stores.

Tripathi, Dhirendra (2020-06-09). "Parle-G, coronavirus and the millions who ate that biscuit as they went home". mint. Archived from the original on 2021-01-21 . Retrieved 2021-01-15. Parle-G is a brand of biscuits manufactured by Parle Products in India. A 2011 Nielsen survey reported that it is the best-selling brand of biscuits in the world. [1] [2] [3] History [ edit ] Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times.The biscuit brand, Parle-G is owned by the Chauhan family. Parle-G is a production of the Parle Products part of the company. The owners of the company were Vijay Chauhan, Sharad, and finally Raj Chauhan. The headquarters were set up in a neighborhood called 'Vile Parle.' This was located in the Western part of Mumbai. No matter how broke you’re, Parle G biscuits is a savior! If you’re hungry, nothing can match a cup of piping hot chai with Parle G Biscuits. And even though the quality of cover has changed, the design has not changed much. Made in India: Biscuit manufacturer". BBC News. Archived from the original on 2022-05-31 . Retrieved 2022-05-31. Parle Mango Bite: খুচরো পয়সার ছেলেবেলা! মনে পড়ে সেই হারিয়ে যাওয়া '১ টাকার আমের সুখের' কথা?". The Bengali Chronicle (in Bengali). 18 July 2022 . Retrieved 10 August 2022.

Who invented Parle-G: Parle-G was first launched in 1939 by the Parle Company, which was founded by the Chauhan family in 1939. The company was started by Prakash Chauhan and his brothers, and it was the first biscuit manufacturing company in India. The Chauhan family is still involved in the business and has been instrumental in the success of Parle-G. Parle-G world's No 1 selling biscuit: Nielsen". Economic Times. 3 March 2011. Archived from the original on 14 July 2012 . Retrieved 12 October 2011.Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. [4] 1947 advertisement

The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family, with a majority of it owned by Parle Agro products. [8] The separation was only that Jayantilal separated himself from his four older brothers. The reason was mainly because Jayantilal had a lifestyle different from his four older brothers. The four older brothers got the biscuits business as their share, and even to this day, they are all together with no further separation. Jayantilal took the beverages section as his share. This section was further divided between his two sons. The three companies today are as follows: Paramita Chatterjee & Ratna Bhushan (13 January 2009). "No sign of truce in battle over 'Parle' brand". The Economic Times . Retrieved 12 October 2011. They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable. Risk of withstand Its recognition in foreign markets has made it a very well-known brand in the United States, parts of Africa, and Europe. From a small confectionery, Parle-G is now the largest biscuit producer in India. And this is what makes it unique. FAQs Who owns the brand Parle-G?Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. It's not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more. Parle bakes a biscuit formula for TN, Kerala". Economic Times. 29 January 2003 . Retrieved 12 February 2012. Historically, this brand was one of the first Indian brands. The factory of Parle was established as early as 1929. The Parle-G was started to be made in the year of 1939. And finally, after independence, this company started putting up ads to promote its biscuits. The ads showcased glucose biscuits and were favored by Indians in a large number. As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. [9] The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014. [10] Shephali Bhatt (October 30, 2013). "The Chronicles of Parle-G". Economic Times. Archived from the original on December 16, 2018 . Retrieved December 13, 2018.

In 2013, Parle-G became India's first FMCG brand to cross the ₹50 billion mark in retail sales. [6] Popularity [ edit ] Parle-G is a brand of biscuits manufactured by Parle Products. Parle wholesales a variety of food products. When was Parle G biscuit established? Dev Chatterjee & Meghna Maiti (15 September 2008). "Chauhan siblings close to settling row over Parle brand". Economic Times . Retrieved 12 October 2011. Parle G is the largest selling biscuit brand in the world!". EDUINDEX NEWS. 2020-07-24. Archived from the original on 2023-07-01 . Retrieved 2022-04-26.Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for " Glucose", though a later brand slogan also stated "G for Genius". [5] Bhushan, Ratna (3 March 2011). "Parle-G world's No 1 selling biscuit: Nielsen". Economic Times . Retrieved 23 November 2017. Parle-G is at the top of all biscuit brands in India. Its affordability makes it the most widely-eaten biscuit. It became the very first indigenous biscuit brand to cross the 5000 crore mark. Parle-G has also become the number one FMCG brand in India. It is one of the trustworthy brands. It has been awarded for its regular and consistent quality. In 1976 the biscuits Parle-Glucose won the award world selection at Geneva. The consumers of Parle-G are primarily rural populations. Due to its profound locality, most of its revenue and product growth is dependent upon the population's needs.