Too Clever For Logic apparently can't see any difference between better marketing of an effective product and selling something as medicine when we know for a fact it doesn't work. Like really throwing over and over and over in some mad routine in hope for something to stick, but the spaghetti is like 3 kilos pasta and half a meatball with no parmesan or tomato sauce so nothing really can stick. Now as Vice-Chairman, Rory shares his passion for psychology, behaviour and thinking differently with colleagues, clients and the wider world.

The single best investment made by the London Underground for increasing passenger satisfaction was adding dot matrix displays to inform travellers of the time outstanding before the next train arrived. However, there are few insects/worms which have adopted to be very brightly and lively colored which makes them easily visible even from far distances. This stack includes Seth Godin's This is Marketing, another great title, and which I was continuously reminded of as I read Alchemy - maybe they should be read together. Filled with pioneering ideas and inspirational philosophy, it covers advertising, people management, corporate ethics, and office politics.Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice. The train already benefited from less stages of “dicking around” but introduce wi-fi, add desks, even get all the world’s top supermodels to walk up and down the aisles handing out free Château Pétrus, and the train company would save money and passengers may even ask for the trains to be slowed down. If men spent two trillion dollars a year on something totally irrational--building model train sets, say--they would be excoriated for it. In this interdisciplinary book, Brian Christian and Tom Griffiths show how the solutions computer scientists have found for limited space and time can help us navigate the messiness of our daily lives.

Once you accept that there may be a purpose to things that are hard to justify, you will come to another conclusion: it is perfectly possible to be both rational and wrong. His example, "downsizing" as a voluntary move from a no longer needed larger home into a smaller one can be perceived (or communicated) as a decision of preference rather than a settlement of financial need. Again, not being in advertising, I don't know if this has new information for such people or not, but for me, it was mostly enjoyable. The author successfully proved that conventional logic and wisdom fails more than what people think through many real life examples in the book.It explains so much of how the world really works, and gives us marketers permission to spend more time on the things that we know make sense but can't find the apt representation on presentations for. stars for the main idea and style of storytelling (I listened to an audiobook), 4 stars for the writing and editing (I personally would have cut 10% or so of the book), a solid 5* all in all.