Retailers need to signpost the season early and use social media to make customers aware their favourite Easter products are on shelf, says Susan Nash, trade communications manager at Mondelez. With great displays in high footfall locations in store, retailers can boost their self-eat and sharing offers to shoppers,” she said.

Nash said approximately 10% of Easter Eggs sales were driven by medium and large-sized eggs in 2021, as more shoppers chose to trade up. The Cadbury Worldwide Hide will also return, enabling people across the UK to hide an egg virtually anywhere in the world using Google Maps. The brand will be visible through in-store PoS, as well as a fully integrated campaign across TV, outdoor and social media. Feeling fancy, looking to impress that special someone or Easter shopping for a more discerning palette? Enter: our mouth-watering collection of luxury chocolate Easter eggs. From decadently dark creations to creamy white and silky smooth milk chocolate – our range of devilishly delightful luxury eggs has something to satiate every sweet tooth this Easter

Retailers should also meet the needs of shoppers on the traditional gift mission as Easter Sunday approaches, with shell eggs an essential part of the product mix for a ‘gift finish’. Mondelez International has announced its Cadbury Easter 2022 line-up, starting with impulse to help convenience retailers capitalise on the second largest confectionery season after Christmas. Last year, Easter sales increased by 11% and with the Easter season this year lasting two weeks longer, timing is particularly important.

From there, the manufacturer recommends adding ‘momentum’ to their Easter sales by ensuring they have the right range for shoppers looking to buy confectionery to share. The new launch joins the rest of the Peter Rabbit range, which includes Cadbury Dairy Milk Egg ‘n’ Spoon with Oreo, Cadbury Dairy Milk Bunny Orange Mousse and the Cadbury Hollows range, comprising of White Oreo Hollow Bunny and Cadbury Dairy Milk Holly Bunny, available in 50g and 100g formats. The run-up to Easter weekend is about ensuring shoppers can find gifts to give to loved ones, starting with Cadbury’s shell-egg range and larger gift-worth options. Below, we’ve rounded up how convenience retailers can prepare and meet their customers needs, including the latest launches from the brand. Getting off to a fast start New for 2022 is the Cadbury Twirl Orange Large Egg, joining the brand’s Twirl Large Egg and contains one large orange-flavoured egg and two Twirl Orange single bars.Creating momentum at Easter means focusing on sharing options for your customers – and a key focus for Mondelez is a continuation of the brand’s partnership with Peter Rabbit. The ‘How do you not eat yours?’ campaign will run across in-store PoS and via online and outdoor advertising, highlighting the promotion to consumers. Looking at the higher-end range of Easter eggs on offer, as they will naturally contain the most chocolate and therefore the most calories, research found the following 10 to be the most calorific Easter Eggs on supermarket shelves: The iconic bunny is celebrating its 120 th anniversary this year and will grace the front of the Cadbury Dairy Milk Hot Cross Bun Bar – new this year.