But is this just a summer fad or a market trend you’d be silly to ignore? Our team rosé to the challenge (sorry), as they take a look at why alcohol pouches could be the perfect match for your brand. Barrier Protection Whisky Me is a subscription-based membership which sends 50 ml samples of premium single malt whisky to our members on a monthly schedule. With a subscription model, their “goodbye snobbery, hello whisky” ethos breaks down preconceived notions of the classic whisky drinker, and rebrands the spirit for a younger crowd.

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Pouches can also be easily frozen without risk of bursting, meaning the innovation doesn’t just stop with transportation. Drinks pouches may be easily refillable, but the challenges to recycling plastics is a major downside. Another alternative to glass which has seen increased demand, particularly in the wine industry, is aluminium cans. I am not a fan of sweet drinks, and love to get the actual flavours of the tequila, lime and Cointreau, so chose not to drown that out with any artificial sugars,” Lyon said. “We use premium products, which means you do not need to enhance the flavours with any sweetener. Obviously the Pina Colada is a naturally sweet drink so we add Monin flavouring in that, and for the Espresso Martini we added a caramel flavour.”The approach has already won over investors. The Sydney Northern Beaches-based start-up announced the closing of a successful seed funding round in May. Loading... {{SelectedStore.TimeSlot.DayOfWeekString}}, {{SelectedStore.TimeSlotReservation.Day}} {{SelectedStore.TimeSlotReservation.DisplayMonth}} The brand also encourages its members to get inventive with the pouches. Stephenson adds: “I actually do a lot of running, so I often fill my empty pouches with pureed food I can take on a run and then squirt into my mouth.” Store.LocalizedDisplayName}} | {{TimeSlotReservationDisplay}} Book Collection Slot Book Collection Slot View Slot Book Collection Slot Book C&C Slot

Barrier material used in specialist alcohol pouches provides a great oxygen barrier with long shelf life. Tap nozzles also allow for one-way flow so no oxygen reaches the contents keeping the product fresher for longer. So, no more worrying about corked wine! Differentiate your product Darnley’s Gin, based in Fife, Scotland, this week launched a range of recyclable gin pouches. The launch comes as part of the distillery’s 2022 sustainability strategy, as the lightweight nature of the plastic pouches means reducing a significant amount of CO2 emissions when transporting the products, which usually come in glass bottles.