In early 2018, Juiced joined the line-up. Sweetened only with real fruit, Juiced contains the perfect 50/50 blend of water and juice with natural flavourings, using 100% naturally sourced ingredients. Juiced is free from preservatives, added sugar and sweeteners and contains no artificial colours or flavours. was invented in Missouri by Charles Leiper Grigg, who spent more than two years testing 11 different formulas of lemon flavoured drinks with the aim of producing a wholesome and distinctive soft drink that would prove irresistible to consumers in the USA. A spokeswoman for the brand’s owner Britvic told The Grocer this week of the issue, which was impacting production of Robinsons Orange & Pineapple squash.

Britvic Tomato Juice Cocktail - Expertly Blended Drink - Pack Britvic Tomato Juice Cocktail - Expertly Blended Drink - Pack

In 1970, the company introduced sugar-free 7UP, which was an immediate success among the growing number of calorie-conscious consumers. As of March 2023, the recipe for classic Pepsi in cans and bottles has changed. The new formula now contains a lower amount of sugar with a blend of sweeteners to maintain the Pepsi taste people expect. The Fruit Shoot story started in 2000, building on the long-standing success, heritage and trusted quality of the Robinsons Squash brand in Great Britain. Launched in a re-sealable bottle with real fruit in every drop, Robinsons Fruit Shoot was an instant hit with parents and kids, and has been providing tasty refreshment ever since, helping active kids all over the world keep the fun going for longer in line with the brand's purpose of inspiring kids' adventurous side. Determined to make his mark at a time when trade in London was booming, Mr Robinson set up his own grocery business in the late 1700s. Initially highly successful, he devoted a sizeable portion of his time and profits to charity and became a key philanthropic figure of the early 19th century, including helping patients who could not afford hospital treatment, as well as charitable initiatives alongside King George III.

In 2013, a no sugar version was created – maintaining the same great citrus taste as the original, but with zero sugar to meet growing consumer demand for sugar-free energy drinks. Both variants are available widely across grocery, convenience and independent retailers, as well as wholesale, foodservice and leisure channels.

Britvic Pineapple 200 ml x 24 | Matthew Clark Softs Packaged - Britvic Pineapple 200 ml x 24 | Matthew Clark

In 2006, we added Fruit Shoot Hydro to the range, a naturally flavoured water drink for children with zero sugar and no artificial colours.In 1914, during the First World War, over 100 R. White’s employees served in the armed forces and the company supplied the government with over half its horses and vans. At the outbreak of the Second World War, a great part of the vehicle fleet was commandeered by the government and used by the army. Three major factories were wiped out in London alone.