The soft squishy bag doubles as storage for your pulled fluff and becomes a second friend for extended play. You'll fall in love with all of the different families and characters and their unique personalities. Collect them all (sold separately).

MGA Entertainment’s newest plush brand, Fluffie Stuffiez is available now and builds upon the company’s legacy of innovation. Targeted at kids ages 6-9 years old, Fluffie Stuffiez has six families of plush to collect – Rainbow, Unicorn, Treats, Bear, Axolotl and Sky – each with a surprise character hiding underneath the first layer of fluff. Select characters range from rare to ultra-rare, like the rainbow-coloured Scout Bear, making them especially collectible and fun to find. Each family has one or two different characters which can be revealed and each character comes in a small and large size with a special hang-tag sharing a quote which speaks to their unique personalities. COLLECTABLE CHARACTER HANG TAG: Open the circle hang tag to learn about your character and attach it to your Fluffie Stuffiez as a keepsake. IN-1 COLLECTIBLE PLUSH. Each Fluffie Stuffiez brings the joys of Unboxing, Collectability, ASMR, and Fidget fun! The soft squishy bag doubles as storage for your pulled fluff and becomes a second friend for extended play.They're based in convenient locations including supermarkets, newsagents and train stations. Plus they're often open late and on Sundays. Featuring a cast of huggable, lovable, fluffy plush characters with big personalities, the new line offers the experience of unboxing, collectability, ASMR, fidget and fun. Fluffie Stuffiez is a soft and fluffy all-in-one plush toy with three ways to play: kids can pull it, reveal it and stuff it. After removing the Fluffie Stuffiez from the soft, squishy bag, users pull out the outer layer of its fluff to reveal the surprise character underneath. The pulled-off fluff is stuffed into the squishy bag, which becomes a second toy made from the loose fluff for squishy, tactile fun. This unique innovation features patent-pending fabric fur and brings something new to the Plush category.

CREATIVITY & DIY: Get creative with the different ways you pull your fluff. Give your character a moustache, unibrow, heart cheeks or even a mohawk - there are so many ways to uniquely customise as you pull and reveal.STORAGE POUCH.The soft squishy bag doubles as storage for your pulled fluff and becomes a second friend for extended play. Its squishiness also makes it a great fidget toy!

Open the circle hang tag to learn about your character and attach it to your Fluffie Stuffiez as a keepsake. The soft squishy bag doubles as storage for your pulled fluff and becomes a second friend for extended play

Rewards Expiration

STORAGE POUCH: The soft squishy bag doubles as storage for your pulled fluff and becomes a second friend for extended play. Its squishiness also makes it a great fidget toy! SURPRISE CHARACTER REVEAL: Pull the outer layer of fluff from your Fluffie Stuffiez to reveal the character underneath. Who will you get? Pixie or Sunny Rainbow? Includes 1 x Fluffie Stuffiez Axolotl Soft Toy (Styles Vary), 1 x soft squishy storage bag, 1 x character hang tag and 1 x collector's guide