María Camila Villafañe, professional e-Sports player and leader of the ‘She Gaming’ team says: “The creation of the ‘She Gaming’ team is very important. Not only do we want to demonstrate our ability and success to the wider gaming community in Colombia, but we want to invite all girls to join us and show the world their talent. Follow the hashtag #SiSoyMujerSiSoyGamer to find out more about our activities and become part of Pony Malta’s movement to inspire female gamers to compete at the national level.” Bavaria is committed to promoting responsible consumption of alcohol in adults, and the prevention of underage alcohol consumption. To do this, the company works in partnership with local government entities, district schools, and value chain actors (such as shopkeepers) to prevent underage alcohol consumption. Bavaria also conducts annual communication campaigns to promote the responsible consumption of alcohol. The campaign launched in LATAM on Saturday 29 August with prominent gamers across all of Latin America. Pony Malta and MullenLowe SSP3 invited people around the world to join the movement for National Video Games Day on 12 September.

To bring #GirlsSpeak to life, 50 speeches from Latin American girls have been selected to be mimed by actresses, artists, singers, politicians and other female leaders on social media and, thanks to their influence, spread the girls’ messages around the world. Bavaria works with 4 water funds in Colombia to develop strategies to identify the main water risks faced by each region and establish action plans to mitigate them. Juan Alonso Torres, marketing director for ABInBev’s Pony Malta says: “We are well aware of the growth of women’s participation in e-Sports, and want to give them the visibility and platform they deserve. Through ‘She Gaming’, we hope to give women a safe environment to hone their skills and empower them to compete professionally in the e-Sports arena.”With many schools still closed due to the pandemic, Pony Malta, one of the leading beverages among teens in Colombia, found a way to make education more accessible. Along with their creative agency, MullenLowe SSP3, Pony Malta has created Pony Vital School Center, to bring education to the one place that is still open: malls. The school has been set up in the Paseo Villa del Rio Shopping Center, with students aged 6-12 able to attend four classes a day for reading and writing, English, spelling and scientific thinking. On International Women’s Day, Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 had launched #GirlsSpeak to share powerful messages from young girls across Latin America. On April 4, 1889, the acquisition of a lot for the construction of a brewery was registered in Bogota. In 1890, the society Kopp and Castello was dissolved and was created the company Bavaria Kopp's Deutsche Bierbrauerei, which on 22 April of the following year recorded as factory image the German imperial eagle, and opened its headquarters in San Diego, downtown Bogotá, on 28 May. The campaign was devised and executed by MullenLowe SSP3, who added: “Through #SheSpeaks, we wanted young girls to share empowering messages from important women throughout history and encourage them to follow women who really made a difference. Now, for International Women’s Day, we’re calling on influential women to share messages from young women across Latin America to allow the voices of young women in the region to be heard and make them see that one day, they can change the world.”

To drive home the message of inclusion, Latin American gamers and players from the Colombia Women’s National Football Team played a live game on 12 December in She F.C. mode. Plus, Pony Malta invites folks to sign this Change.org petition, asking FIFA to make the game more gender-inclusive across all levels of play. (It does feature women’s teams, but not in the Pro Clubs and Career modes.) Juan Alonso Torres, Marketing Director for ABInBev’s Pony Malta says: “Female empowerment must start with young girls. They should grow up knowing that they can dare to dream big and be anything they want to be. Following the success of #SheSpeaks, #GirlsSpeak is the perfect way for us to inspire young girls to be the best version of themselves and allow the world to hear what these inspirational young women in Latin America have to say.” Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to turn them into ‘ambassadors of good’ inside the games FIFA 21’s Pro Clubs and Career modes don’t allow users to create female teams. So, how did SHE F.C., an all-female club, find its way into the uber-popular video game? Bavaria created the Bavaria Entrepreneurs program to give tools to women shopkeepers to strengthen the main source of income for their home, their shop. It also provides financial and educational benefits to improve their quality of life and that of their families. These shopkeepers have become leaders and agents of change within their localities. The programme has benefited more than 11,300 women from about 50 municipalities in 20 departments.Through ‘She Gaming’, Pony Malta reinforces its commitment to empower girls and teenagers in Colombia, helping them to be the best version of themselves. Pony Malta hopes to expand the initiative to include tournaments to recognize the best players in the e-Sports space, with the aim for winners to join a team for more competitive videogames such as FIFA and Valorant, among others. S: Moderate aromas of sweet bready + caramel + molasses + brown sugar + dark malts. Hints of nutty malts and slightly spicy. Pony Malta calls on influential women to share messages from young women across Latin America to make them see that one day, they can change the world International gamers such as The Donato, Chino Gamer, Hamid, Hectorino and Colombian gamers such as LauGamer, Juanmanco, Nigua and Andrés Gamer launched the campaign by changing their usernames to include messages against bullying. In 1876, Leo Siegfried and Emil Kopp arrived in Santander seeking business opportunities. In 1879, with the brothers Santiago and Carlos Arturo Castello, they formed in Bogota the company Kopp y Castello, for the trading and importing of goods.

T: Upfront there are moderate to strong flavors of sweet bready + caramel + dark malts with slightly stronger than moderate amounts of caramel + molasses + brown sugar sweetness. There is a light hint of nutty + slightly spicy flavors. No perceptible hop presence. Bavaria Brewery ( Spanish: Cervecería Bavaria), formally known as Bavaria S.A., is a Colombian brewery company founded on April 4, 1889, by Leo S. Kopp, a German immigrant. In 2005, Bavaria Brewery became a subsidiary of SABMiller. [1] Before the merger, Bavaria was the second-largest brewery in South America. The campaign follows the success of #SheSpeaks, an initiative that encouraged girls to share messages from over 100 inspiring women including Michelle Obama, Christina Koch, Malala Yousafzi, Ladi Gaga, Megan Rapinoe and the late Ruth Bader Ginsburg using one of the most popular features on TikTok, dubbing.The fast evolution and easy access to technology have allowed video games to rise in popularity and become one of the main sources of entertainment for teenagers around the world. However, bullying within the games has become a huge problem as teenagers hide behind their avatars, sometimes even moving from the virtual world to the real world,” said Juan Alonso Torres, ABInBev’sPony Malta Marketing Director. Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 have launched ‘Usernames Against Bullying’, a movement that aims to combat bullying in video games.

In December 1911, during the centenary of independence, they used the figure of Policarpa Salavarrieta in their La Pola brand.When we found the problem inside the game, we knew we needed to do something about it,” says agency creative chief Carlos Andrés Rodríguez. “She F.C is a way to give girls and women to have the place they deserve in the game: the opportunity to play for big clubs and win worldwide tournaments.” Recently, on International Women’s Day, the tables have turned. Pony Malta and MullenLowe SSP3 have launched #GirlsSpeak, to encourage the most influential women in the world to share powerful messages from young girls across Latin America. More than 3,000 employees took to the streets, bringing tips and smart consumer messages to consumers and shopkeepers who delivered them, thus raising awareness among more than 140,000 people.