The LEGO Group will continue to accelerate its strategic investments in product innovation, retail channels, production capacity, digitalization, and sustainability to drive in-year and long-term growth. Sales across its own and partners’ digital retail channels grew strong double digits, indicating the shift to online sales from 2020 continued. In 2022, the LEGO Group continued to accelerate its investments in strategic initiatives, such as retail channels, product innovation, own and partners’ retail platforms instore and online, production capacity, digitalisation and sustainability. Christiansen said: “We have a solid digital foundation, but must move faster. The past year has shown the importance of having an agile, responsive business built on strong digital foundations. We will further develop our capabilities in this area so we are well positioned to meet the evolving needs of our retail partners and consumers now, and in the long term.” Investing to create a positive impact for future generations The company has delivered strong financial results while also delivering strong non-financial results such as consumer satisfaction (NPS) and people engagement that are both at record high levels. Strategic investments drive in-year and long-term growth

LEGO Super Mario™ which uniquely blends digital and physical play was released in August 2020 and became one of the company’s most successful theme launches. Investments in products that seamlessly blend physical and digital play will continue in 2021 with this month’s release of LEGO VIDIYO™ which taps into children’s love of music and play. Net profit was DKK 13.3 billion in 2021 against DKK 9.9 billion in 2020. Profit grew strongly while the Group continued strategic investments to meet long-term growth.The LEGO Annual isn’t based on a particular theme but the minifigure is best described as a LEGO City character. Ari is a gamer and this minifigure is created from parts found in various LEGO City sets but the minifigure is exclusive to this book. The torso has appeared in three LEGO City sets and the hair in four other sets. Although it’s hidden by the hair, the character is also sporting a hearing aid plus she includes a game controller which is the same element used in the NINJAGO: Prime Empire sets.

Annual Passholders with additional needs are able to obtain one complimentary Carer Annual Pass - this is transferable between carers; the carer pass is issued to the disabled guests and carers' passes will have the name, date of birth and a photo of the disabled guest. The LEGO Group also continued to invest in its brand through its global brand campaign Rebuild the World and in 2020 was named the world’s most loved brand(1). Innovative and agile omnichannel network

Reaching more children

Christiansen said: “People are looking for unique and memorable physical brand experiences, so we will continue to invest to expand our global retail footprint, as well as elevate our instore shopping experiences. This approach strengthens our brand, creating a positive impact across all channels. We will also further build our e-commerce capabilities to support online shopping on our own and our partners’ platforms.” Ambitious digital transformation During 2021, the LEGO Group will accelerate its investment in digitalisation across the entire business. Its ambition is to develop world-class digital experiences for everyone who interacts with the company from consumers and retail partners to suppliers and employees. To support this effort, the company will expand its digital and technology teams during the year. To support the development of LEGO consumer experiences that blend digital and physical play, the LEGO Group significantly increased its digital capabilities recruiting colleagues to its Digital Hubs in Billund and Copenhagen in Denmark, London and Shanghai. Building a sustainable future

The LEGO Group’s five factories in three continents positioned the company well to navigate through shifting demand in its largest markets.The company’s social responsibility efforts saw it reach more than 9.8 million children and families in need via Learning through Play programmes in local communities with partners, such as Save the Children and UNICEF. The LEGO Group CEO, Niels B. Christiansen said: “2022 was a milestone year for the LEGO Group as we celebrated our 90th anniversary. Our strong results show that the LEGO System in Play is more relevant and appealing than ever."