a b c "Jean-Sebastien Robicquet: The genius behind Vodka". The Gleaner. 31 May 2013 . Retrieved 2 September 2015. Other artists such as DJ Khaled (added in 2016) and rapper French Montana (starting in 2017) have also been involved in the brand's development and marketing. Cîroc has established itself as a distinct luxury spirit, vibrant and bold, and with all the prestige that comes with being created by a master French distiller. Popular with younger drinkers especially, at the heart of the brand is an ethos of celebration, a taste for the sophisticated, and a love for the sensational. Ciroc Passion was released in April, 2022. The exotic blend of tropical fruits has notes of mango, juicy citrus and hibiscus. Ciroc Limited Edition Flavors:

Jean Combs, also known as Sean "Diddy" Combs, is a rapper, record producer, and entrepreneur. He has been instrumental in the brand's success by marketing the vodka in his music videos and other avenues. In 2007, Jay-Z became a brand ambassador for the vodka brand, which had been struggling to sell 40,000 cases in its first few years on the market. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "official vodka of New Year's" after brand became official sponsor for Cîroc The New Year event. [21] Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama". Combs's brand evangelism improved sales substantially; [3] By 2014, the brand was selling more than two million cases per year. [20] [22] Ciroc vodka is a premium beverage brand created by the British multinational alcoholic beverage company, Diageo. The reason for the higher price, when compared to low-cost brands, is the vodka's ingredients. Unlike most vodka brands, Ciroc is produced by distilling grapes rather than the usual grains or potatoes. Whether or not the taste is affected at all is a matter of serious contention online! Some people claim it tastes strongly of grapes while others assert it just tastes like vodka (which is not to say other flowery terms won’t be added to the description, like “luscious,” “complex,” or even “revolutionary”).Diddy (10 August 2017). "Hip Hop Can Get Money Together!". YouTube. Archived from the original on 13 December 2021.

The high-end vodka didn’t do very well in its early years, that is until Diageo harnessed the power of popular culture to advertise it. Marketing responsibilities were surrendered to hip-hop star Sean “P. Diddy” Combs in 2007, who then embarked on an aggressive marketing campaign. In the music world, Ciroc was elbowed into a variety of music videos, got massive visibility at concerts, and recently even had its name put on a studio in Los Angeles that donates its services to aspiring musicians as a marketing tactic. Meanwhile, the color blue at the heart of Cîroc’s brand image is inspired by the Isatis Tinctoria, or pastel flower, indigenous to the southwest of France. As for the rooster perched on a pile of grapes on the cap of the bottle? That alludes to t he Gaillac region of France where Mauzac blanc grapes grow and whose symbol is the rooster.If you find yourself struggling to make a decision which flavor to grab, maybe narrow down your selection to the Limited Edition flavors. if you have any sort of FOMO (fear of missing out) you should definitely try one of these. They are here today but might be gone tomorrow! The Ugni Blanc grapes are then distilled four times in stainless steel column stills while the Mauzac Blanc grapes are distilled in copper stills. These are then blended together at a ratio of 95% Ugni Blanc and 5% Mauzac blanc before undergoing a fifth distillation in a traditional copper pot. Here the grape spirit interacts with the metal to create the smooth, fresh, and utterly original Cîroc Vodka. Hip hop superstar Diddy promoting Cîroc vodka. 21st Century Cîroc

Then I tried adding 1 part Cointreau to the original recipe. But I found that the orange flavor overpowered the apple. Which kind of defeats the purpose of an appletini if you ask me 🙂 For many years, vodka suffered from bad press. It hasn’t got the same air of class and tradition as whisky, or the same fun-loving spirit of, say, tequila or rum. But today this has all changed and Ciroc has played its part shaking up the game and re-envisioning vodka as a contemporary luxury spirit. The joys of a high-end vodka such as Cîroc are multiple. It tastes great with almost anything. Your hangover won’t be so bad because, having undergone five distillations, this is an extremely pure product. Another plus? It’s gluten-free and diet-friendly, with just under 100 calories per shot. Cîroc bottle sizes and prices Bottle Easy Bacon Stuffed Mushrooms are a great savory appetizer for any gathering. Super simple to make in advance and bake just before the party. Marr, Madeleine (7 February 2019). "DJ Khaled was under fire about his alcohol use. So he did something about it". Miami Herald.Thirty year old mature trees swaying in the breeze gardens filled with mature plantings and designed around a huge assortment of perennials. It was lovely and while I loved my home, leaving that garden is what Ive mourned the most. In addition to the original flavor, which is made from white grape, there are several other exciting options, such as Ciroc Mango, Apple, Pineapple, and more.