a b team, Tax gap reporting (5 February 2009). "Restructure of Walkers crisps shifts much of its profits to tax haven in Switzerland". The Guardian. ISSN 0261-3077. Archived from the original on 20 February 2019 . Retrieved 19 February 2019. a b Martin Glenn. The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study. p.06. ISBN 9780954951801. a b "So long, salt and vinegar: how crisp flavours went from simple to sensational". The Guardian. Archived from the original on 17 September 2020 . Retrieved 15 September 2020.

Sun Set On Red Sky". 15 August 2014. Archived from the original on 16 April 2018 . Retrieved 15 April 2018. Walkers launches six new limited-edition crisp flavours to mark 70th anniversary". Independent. Archived from the original on 17 August 2022 . Retrieved 4 July 2019. The Leicester-born former England international footballer Gary Lineker has been the face of the brand since 1995, featuring in most of its popular commercials and successful advertising campaigns. For the 2011 Comic Relief, four celebrities each represented four new flavours. The Walkers brand (under PepsiCo) sponsors the UEFA Champions League and the Super Cup for the UK and Irish markets. In 2019, Walkers reunited with the Spice Girls, with the 1990s girl band featuring in a campaign. [12]

Product Marketing

Walkers Sensations". Sensationscrisps.co.uk. Archived from the original on 7 August 2013 . Retrieved 11 September 2013. RAY. KAMAL GHOSH (2022). MERGERS AND ACQUISITIONS, SECOND EDITION: STRATEGY, VALUATION AND INTEGRATION. p.486. ISBN 9789391818562. Snow, Maia. "Walkers Crisps confirm new campaign with the Spice Girls". Leicester Mercury. Leicester: Reach plc. Archived from the original on 4 July 2019 . Retrieved 4 July 2019.

Walkers abandons Potato Heads line". Archived from the original on 4 May 2009 . Retrieved 26 January 2009.Since 2008, Walkers has run its "Do Us a Flavour" campaign, challenging the British public to think up unique flavours for its crisps. Six flavours were chosen from among the entries and released as special editions. Consumers could vote on their favourite, and the winner would become a permanent flavour. [13] In 2018, Walkers launched six new flavours to celebrate the brand's seventieth birthday, with each flavour representing a different decade. [14] History [ edit ]

Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury Range The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001 . Retrieved 4 August 2019. a b "Squirrel-flavoured crisps go on sale in UK". Metro.co.uk. 9 January 2008. Archived from the original on 30 September 2009 . Retrieved 26 January 2009. Butt, Stephen (30 October 2013). The History of Leicester in 100 People. Amberley Publishing Limited. p.88. ISBN 978-1-4456-1698-8. Archived from the original on 15 July 2023 . Retrieved 15 November 2016.

a b "Thandiwe Newton revives the green vs blue crisps debate and the nation needs answers". Metro. Archived from the original on 30 August 2021 . Retrieved 30 August 2021. Walkers Flavour Cup". Brandown.com. Archived from the original on 5 March 2012 . Retrieved 12 July 2012. Indies clash over Walkers Extra Crunchy coup", The Grocer, William Reed Business Media, 21 August 2010, archived from the original on 16 January 2013 , retrieved 3 May 2012 a b Brooks, Richard (9 September 2014). The Great Tax Robbery: How Britain Became a Tax Haven for Fat Cats and Big Business. Oneworld Publications. p.136. ISBN 978-1-78074-619-7. Archived from the original on 15 July 2023 . Retrieved 15 November 2016.