PubMatic sets this cookie to ensure that a PubMatic user ID is already set and that PubMatic’s code is running properly. AddThis sets this geolocation cookie to help understand the location of users who share the information. While another posted a picture of the “Live, laugh, lesbian” t-shirt from a Target store, which seems to be one of the most popular products from the range. Rubicon Project sets this cookie as an internal user identifier that stores user data to be used for analytics.

There are millions and millions and millions of Americans in this country who are disgusted by this, who do not want to, they don’t want to have the rainbow stuff vomited all over them the moment that they walk into a store,” Walsh said. “They especially don’t want that to happen when they’re bringing their kids with them into the store as so many parents do.”Bluekai uses this cookie to build an anonymous user profile with data like the user's online behaviour and interests. One social media user posted a selection of t-shirts available in the Target Pride capsule collection, joking: “it’s finally that time of the year when the target pride collection makes me (a gay person) slightly homophobic.” The cookie, set by Krux Digital, registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Set by Bluekai, this cookie stores anonymized data about the users' web usage in an aggregate form to build a profile for targeted advertising. Another user replied: “I swear they normally have really cringey stuff imo, but they kinda popped off with this actually.” This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.

Matt Walsh, the host of right-wing news outlet Daily Wire’s “The Matt Walsh Show,” urged listeners of his podcast to boycott the brand, accusing Target of “trying to recruit kids into the LGBT camp.” RLCDN sets this cookie to provide users with relevant advertisements and limit the number of ads displayed.

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Key Facts

Target’s large selection of playful Pride merchandise comes amid a turbulent time for LGBTQ rights in the nation. More than 480 anti-LGBTQ bills have been filed in state legislatures across the country, according to the American Civil Liberties Union, with lawmakers enacting laws to curtail education on LGBTQ issues in schools, drag performances and access to gender-affirming care, among other provisions. Beeswax sets this cookie for targeting and advertising. The cookie is used to serve the user with relevant advertisements based on real time bidding.